Senior Paid Social Manager
Wpromote
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $85,000 - $97,000 per year
Job Level
About the role
- Owning end-to-end, full-funnel paid social strategy across a book of business, including media execution, operational excellence, and adherence to best practices; informing the evolution of future standards through experimentation and proven learnings.
- Translating measurement and creative insights into compelling go-to-market narratives and client growth plans; leading client-facing communications (calls, emails, etc.) with an emphasis on storytelling over data regurgitation and adapting to different audiences.
- Contributing to agency thought leadership by identifying opportunities to showcase client work through platform partnerships, including case studies, joint thought leadership, award submissions, and co-marketing activations to support PR and new business efforts.
- Designing and operationalizing measurement frameworks that tie paid social to business outcomes, including platform-native conversion and brand lift tests, geo-holdout experiments, MMM and MTA tools, enhanced attribution, first-party signal capture, server-side solutions, and third-party measurement platforms (e.g., Measured, Haus, WorkMagic).
- Leading complex experimentation roadmaps that expand measurement signals and improve funnel efficiency; scaling high-confidence tactics across accounts.
- Adopting and championing hybrid and AI-assisted workflows for campaign build, audience generation, creative testing, and reporting; driving innovation through experimentation.
- Exercising extreme ownership of client business outcomes by delivering against shared digital KPIs and demonstrating the value of Paid Social within a holistic digital strategy through QBRs, in partnership with Creative, Data Strategy, Paid Search, and Programmatic teams.
- Building and maintaining platform partner relationships, including RFPing partners, co-developing learning agendas and testing roadmaps with Marketing Science teams, running quarterly partner business reviews, and activating alphas, betas, and early-access opportunities.
- Coaching and mentoring Managers while contributing to training rotations and team development.
Requirements
- 5+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or client environment, with progressively increasing account ownership.
- Hands-on experience building, optimizing, analyzing, reporting, and applying experimental design across major paid social platforms (Meta, TikTok, Snap, Reddit, Pinterest, LinkedIn, X, Nextdoor, Google).
- Strong technical fluency with measurement methodologies, including incrementality, MMM, server-to-server integrations, and CAPI/SDK, with experience putting these into production or partnering closely with analytics and data engineering teams.
- Proven client and stakeholder management experience, including leading QBRs, developing executive-ready narratives, and aligning cross-functional partners.
- Experience working with clean-room integrations or enterprise measurement programs.
- Prior responsibility for platform partner engagement at the client level, including advocating for alpha and beta access, technical integration support, and collaboration with Marketing Science and Creative Shop teams.
Benefits
- Health insurance
- Learning and development opportunities
- Remote work flexibility
- Paid time off
- Fun events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid mediapaid socialmedia buyingexperimental designmeasurement methodologiesincrementalityMMMserver-to-server integrationsCAPISDK
Soft Skills
client managementstakeholder managementstorytellingcoachingmentoringcommunicationleadershipcollaborationinnovationadaptability