Senior Direct IO Manager
Wpromote
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $77,000 - $90,000 per year
Job Level
Senior
About the role
- Leading end-to-end strategy, planning, and activation across direct digital partnerships, including:
- Always-on, seasonal, and high-profile campaigns
- Digital-first sponsorships, tentpoles, and custom content integrations
- 360 activations spanning digital, physical, and experiential touchpoints
- Driving modern partnership innovation by:
- Identifying non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, emerging formats
- Bringing forward new publisher, data, and measurement solutions that elevate client growth
- Championing advanced measurement adoption across digital partner programs
- Shaping strategy & client leadership:
- Building deep understanding of client business goals, audiences, and KPIs
- Ensuring all Direct IO activations ladder into unified, integrated media strategies
- Leading the full RFP process from brief development through vendor evaluation, negotiation, and final client presentation
- Elevating operational excellence:
- Improving workflows across planning, trafficking, reporting, and ad operations
- Developing negotiation best practices and actively upskilling the team
- Identifying incremental partnership opportunities and securing added value
- Collaborating cross-functionally:
- Partnering with Programmatic and Integrated Media leaders to deliver a cohesive Display & Video ecosystem
- Leveraging traditional media knowledge (Linear, OOH, Audio) as value-add expertise that informs and complements digital programs
Requirements
- 3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations
- Proven ability to build and execute large-scale, publisher-direct programs that include brief development, partner vetting, negotiation, and storytelling through recommendations
- Strong understanding of digital media channels across display, video, social, and branded content
- Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach
- Experience overseeing or supporting traditional media (Linear TV, Radio, OOH)—not required but a meaningful plus
- Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in compressed timelines
- Strong relationship-building skills with publishers, vendors, and internal partners
- Experience developing processes and elevating operational efficiencies
- A future-focused, inquisitive mindset with a natural inclination to reimagine and improve
Benefits
- Half-day Fridays year round
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass Credits and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media planningmedia buyingdigital partnershipssponsorshipscustom activationsRFP processnegotiationad operationsprogrammaticdigital media channels
Soft skills
relationship-buildingproject managementoperational efficiencyleadershipcollaborationstrategic thinkingcommunicationproblem-solvingcreativityinquisitive mindset