Director

• Acting as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals.
• Translating the multi-year roadmap into actionable priorities across content, SEO, and cross-channel collaboration.
• Guiding the creation and optimization of large-scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability.
• Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences.
• Partnering with Analytics leadership to evolve AI visibility measurement, model share of voice, and establish predictive ROI frameworks.
• Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels.
• Building and operationalizing the Earned & Owned CoE in partnership with Wpromote and client stakeholders.
• Defining processes, governance, and playbooks that enable seamless collaboration between SEO and Content teams.
• Championing holistic integration across Paid Media programs, ensuring consistent consumer journeys.
• Managing fully-integrated digital campaigns utilizing cross-channel insights.
• Partnering with client and internal Product, Data, and Engineering teams to enhance technical infrastructure and reporting automation.
• Leading cross-functional planning across key content activations.
• Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution.
• Identifying and capturing new organic growth opportunities.
• Launching robust content hubs in partnership with Content, Digital Experience and Brand teams.
• Developing an organic App Store Optimization strategy and ongoing testing matrix.
• Consulting on financial modeling, investment pacing, and multi-year forecasting in collaboration with client finance partners.
• Supporting business development through executive-level presentations, thought leadership, and strategic advisory for expansion opportunities.

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