Director, Brand Strategy

WOW

Director of Brand Strategy shaping WOW!’s brand positioning, creative, and messaging. Driving subscriber growth for an Internet, cable, and phone provider through integrated brand and performance marketing.

Posted 8/10/2026full-timeDenver • Colorado, New Hampshire • 🇺🇸 United StatesSeniorLead💰 $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy and management, with a focus on developing compelling brand narratives and ensuring brand consistency across all communications. Proven ability to lead creative campaigns that drive brand equity and growth while managing cross-functional teams and vendor relationships.

Highest-signal resume keywords

Brand StrategyIntegrated Marketing LeadershipCreative Campaign DevelopmentCross-Functional AlignmentExecutive Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningCampaign DevelopmentCreative StrategyBrand Guidelines ManagementPerformance MarketingBudget ManagementProduction ManagementMarket Expansion InitiativesBrand Equity MeasurementStorytelling

Soft Skills

Strategic ThinkingExceptional CommunicationCollaborationLeadership

Industry Keywords

TelecomBroadbandSubscription ServicesConsumer ServicesBrand Stewardship

About the role

Key responsibilities & impact

Define and evolve WOW!’s brand positioning, value proposition, and messaging framework
Develop brand architecture across residential, business, and future growth segments
Translate corporate strategy into compelling brand narratives
Establish long-term brand equity goals and measurement frameworks
Own and maintain brand guidelines, including visual identity, tone of voice, messaging hierarchy, and usage standards
Ensure brand consistency across internal and external communications
Develop scalable brand toolkits for field marketing and local market activation
Act as brand steward across cross-functional teams
Oversee creative strategy and execution across campaigns and always-on marketing
Partner with internal creative teams and external agencies to develop campaigns
Ensure creative work aligns with brand strategy and performance objectives
Approve final creative across paid, owned, and earned channels
Lead end-to-end production for video, audio, digital, print, direct mail, and broadcast assets
Manage production timelines, vendor relationships, and quality control
Balance speed-to-market with high creative standards
Drive cost-efficient production practices
Own and manage brand investment budgets
Allocate spending across campaign development, production, research, and tools
Ensure disciplined financial stewardship
Partner with Growth Marketing to align brand and performance strategies
Support Sales, Product, and Customer Experience teams with brand messaging
Align brand storytelling with market expansion initiatives
Contribute to executive-level brand reporting and planning
Perform other duties as assigned

Requirements

What you’ll need

10+ years of brand strategy, brand management, or integrated marketing leadership
Experience in telecom, broadband, subscription, or consumer services preferred
Proven track record leading brand positioning and campaign development
Experience managing creative agencies and production vendors
Strong strategic thinking and storytelling skills
Deep understanding of how brand and performance marketing work together
Exceptional communication and executive presentation skills
Ability to define clear, differentiated brand positioning in competitive markets
Ability to deliver consistent creative execution across customer touchpoints
Ability to drive increased brand awareness, consideration, and preference
Ability to develop high-performing creative campaigns that drive equity and growth
Ability to build strong cross-functional alignment around brand standards
Must be within 45 minutes of an office in Denver, Colorado or Salem, New Hampshire
Some travel may be required

Benefits

Comp & perks

Base salary up to $160,000 annually, commensurate with experience
Short-term incentive plan
Medical, dental, and vision insurance
401(k) with company match
Paid time off and company holidays
Tuition reimbursement for continued development
Employee broadband discounts