Ecommerce Analytics & Optimization Manager

WOW

eCommerce Analytics & Optimization Manager leading performance analytics and customer behavior insights at WOW! Driving digital growth and improving customer experiences through data-driven recommendations.

Posted 7/30/2026full-timeDenver • Colorado, New Hampshire • 🇺🇸 United StatesMid-LevelSenior💰 $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in eCommerce Performance Analytics, focusing on measurement and reporting of digital sales performance, while providing actionable insights to enhance business results. Proficient in analyzing customer behavior and optimizing conversion rates through data-driven strategies.

Highest-signal resume keywords

ECommerce AnalyticsDigital AnalyticsConversion Rate Optimization (CRO)Google Analytics 4 (GA4)Adobe Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MeasurementData AnalysisKPI DefinitionReporting MethodologiesCustomer Journey Analysis

Soft Skills

CollaborationCommunication

Tools & Technologies

ContentsquareQuantum MetricSession Replay ToolsHeatmapsBehavioral Analytics Platforms

Industry Keywords

Digital Sales FunnelConversion FunnelAbandonment RatesRevenue PerformanceCustomer Behavior

About the role

Key responsibilities & impact

Drive eCommerce Performance Analytics by owning the measurement and reporting of digital sales performance while providing actionable insights that improve business results
Monitoring and analyzing performance across the end-to-end digital sales funnel to identify opportunities to improve Conversion Funnel progression, Abandonment rates, Revenue performance
Analyze customer behavior throughout key stages of the digital sales funnel to identify friction points and conversion opportunities
Collaborate with cross-functional teams to develop Test hypotheses, Success metrics, Measurement strategies
Provide stakeholders with clear visibility into: Channel performance, Customer behavior, Business health
Establish standardized KPI definitions and reporting methodologies to ensure consistent measurement across the organization

Requirements

What you’ll need

Bachelor's degree in: Analytics, Marketing, Business, Economics, Statistics, Computer Science or related field
3+ years of experience in: eCommerce Analytics, Digital Analytics, Conversion Rate Optimization (CRO) or related analytical disciplines
Deep experience using web analytics platforms such as: Google Analytics 4 (GA4), Adobe Analytics, Contentsquare, Quantum Metric or similar analytics solutions
Experience analyzing customer journeys using: Session replay tools, Heatmaps, Behavioral analytics platforms

Benefits

Comp & perks

Medical, dental, and vision insurance
401(k) with company match
Generous paid time off and paid holidays
Tuition reimbursement
Flexible Spending Account and Health Savings Account options
Employee discounts on WOW! services in applicable service areas