Director, Growth Marketing

WOW

Director of Growth Marketing at WOW! responsible for customer acquisition and revenue growth across digital and traditional channels.

Posted 4/30/2026full-timeDenver • Colorado • 🇺🇸 United StatesSeniorLead💰 $175,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute the annual and quarterly growth marketing roadmap aligned to subscriber and revenue targets
Own paid acquisition strategy across digital and traditional channels
Establish clear KPIs (CPA, ROAS, CAC, LTV, conversion rates, market penetration)
Drive continuous testing, optimization, and channel mix modeling
Lead full-funnel paid media strategy across SEM, paid social, display, video/CTV, OTT, programmatic, audio, and traditional channels
Optimize targeting, creative, bidding strategies, and budget allocation
Partner with analytics to improve attribution modeling and incrementality testing
Ensure local market customization while maintaining brand consistency
Own direct mail targeting strategy, segmentation, and offer development
Manage production timelines, print vendors, and in-home drop schedules
Optimize response rates through testing (creative, format, offer, geography)
Integrate direct mail into omnichannel campaigns
Lead and manage media agencies, direct mail vendors, data providers, and marketing technology partners
Negotiate contracts, scope of work, and performance benchmarks
Ensure agencies deliver innovation, transparency, and measurable ROI
Drive accountability through regular business reviews
Own and manage multi-million-dollar acquisition budget
Forecast spend and performance across markets and channels
Reallocate investments based on performance data
Identify efficiencies and cost-saving opportunities
Partner with Sales, Finance, Analytics, Product, and Marketing teams
Align promotional strategy with growth goals
Support market launches, expansion builds, and competitive response plans
Other duties as assigned

Requirements

What you’ll need

10+ years in growth marketing or performance marketing leadership
Experience in telecom, broadband, subscription, or high-consideration consumer services preferred
Proven track record managing $25M+ acquisition budgets
Deep expertise in paid digital media, direct mail, and attribution modeling
Strong analytical skills with ability to translate data into actionable strategy
Experience managing agencies and vendor ecosystems
Exceptional leadership, communication, and stakeholder management skills

Benefits

Comp & perks

Medical, dental, and vision insurance
401(k) with company match
Paid time off & company holidays
Tuition reimbursement for continued development
Employee broadband discounts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingperformance marketingpaid acquisition strategyattribution modelingKPI establishmentchannel mix modelingbudget managementdirect mail targetingdata analysismedia strategy

Soft Skills

leadershipcommunicationstakeholder managementanalytical skillsnegotiationaccountabilitycollaborationinnovationtransparencystrategic thinking