Digital PR, Link Building Specialist

WOW Remote Teams

Digital PR & Link Building Specialist for expanding online authority through editorial placements and backlink acquisition. Focus on relationship building and executing campaigns for organic visibility.

Posted 6/27/2026full-timeRemote • 💃 Anywhere in Latin AmericaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute digital PR and link-building campaigns focused on acquiring high-quality editorial backlinks.
Build relationships with journalists, publishers, bloggers, and industry websites through personalized outreach.
Secure placements including guest posts, expert quotes, listicles, interviews, and editorial mentions.
Leverage platforms such as HARO, Qwoted, SourceBottle, Featured.com, and similar earned media opportunities.
Evaluate backlink opportunities based on domain authority, topical relevance, and overall SEO value.
Write compelling outreach emails and customized pitches that increase response and placement rates.
Monitor outreach activities, campaign performance, and backlink acquisition using Google Sheets or CRM systems.
Collaborate with marketing initiatives to strengthen the company's digital presence and organic growth.
Continuously identify new outreach opportunities and improve campaign performance using data and best practices.
Manage multiple campaigns simultaneously while meeting deadlines with minimal supervision.

Requirements

What you’ll need

Proven experience in SEO, Digital PR, link building, or related organic growth initiatives.
Experience conducting earned media outreach using platforms such as HARO, Qwoted, SourceBottle, Featured.com, or similar services.
Demonstrated success securing editorial backlinks, guest posts, expert features, or listicle placements.
Strong copywriting skills with the ability to craft highly personalized outreach messages.
Solid understanding of backlink quality, domain authority, topical relevance, and SEO best practices.
Experience tracking outreach activities and campaign performance using spreadsheets or CRM platforms.
Excellent organizational skills and the ability to work independently in a remote environment.
Strong written English communication skills.

Benefits

Comp & perks

Work with an international and collaborative team.
Flexible remote work environment.
Opportunity to contribute directly to the company's organic growth strategy.
Professional growth within a fast-growing organization.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOdigital PRlink buildingcopywritingbacklink evaluationcampaign performance trackingdata analysisoutreach strategyeditorial placementsorganic growth initiatives

Soft Skills

relationship buildingorganizational skillsindependent workcommunication skillstime managementpersonalizationcreativityproblem-solvingattention to detailadaptability