WOW Remote Teams

Paid Media Optimization Specialist

WOW Remote Teams

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Optimize and manage Google Ads, Microsoft Ads, and Meta Ads campaigns within defined performance goals
  • Monitor key performance indicators and adjust bidding, targeting, and creatives to improve results
  • Ensure efficient and strategic allocation of each client’s monthly PPC budget
  • Identify growth opportunities and proactively communicate insights to the account manager
  • Develop and implement optimization strategies aligned with client lead generation objectives
  • Research, test, and support the rollout of new processes and optimization frameworks in collaboration with senior team members
  • Continuously analyze performance data to refine campaign effectiveness

Requirements

  • Proven experience managing and optimizing paid media campaigns
  • Strong understanding of lead generation strategies and performance metrics
  • Ability to manage budgets responsibly and maximize return on ad spend
  • Comfortable communicating performance insights and recommendations clearly
  • Analytical mindset with attention to detail
  • Hands-on experience with Google Ads, Microsoft Ads, and Meta Ads platforms
  • Experience optimizing campaigns for measurable growth and lead generation
  • Ability to interpret campaign data and translate it into actionable improvements
  • Strong organizational skills and ability to manage multiple accounts simultaneously
  • Proficiency in written and spoken English.
Benefits
  • 100% remote work environment
  • Opportunity to collaborate with an experienced performance marketing team
  • Exposure to diverse client accounts and industries
  • Professional development within a structured, process-driven agency
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMicrosoft AdsMeta AdsPPC managementlead generation strategiesperformance metricscampaign optimizationdata analysisbudget managementreturn on ad spend
Soft Skills
communicationanalytical mindsetattention to detailorganizational skillsmulti-account management