Vice President – Resource Development, Direct Response

Wounded Warrior Project

Vice President - Resource Development responsible for increasing revenue through direct response fundraising channels at Wounded Warrior Project. Leading a team to develop and implement fundraising strategies and initiatives.

Posted 4/25/2026full-timeJacksonville • Florida, Illinois, New York, Tennessee, Washington • 🇺🇸 United StatesLead💰 $200,000 per yearWebsite

About the role

Key responsibilities & impact

Lead direct response strategy to identify, cultivate, solicit, recognize, steward, and retain individual donors, considering both short-term and long-term goals to align with the overall strategic plan.
Work with the Chief Development Officer to set and achieve ambitious fundraising goals for Direct Response that will help guide WWP toward long-term financial sustainability.
Develop revenue and expense projections for each direct response revenue channel annually, compared to historical performance, and present findings to leadership.
Onboard, provide strategic direction to, and manage all direct response vendor partners utilized for planning and executing direct response campaigns for direct mail, digital fundraising, social media, and monthly giving marketing strategies—inclusive of DRTV and face-to-face fundraising.
Deploy robust testing, segmentation, and optimization within direct response to maximize performance.
Collaborate with all Resource Development teams to ensure alignment and optimal revenue generation.
Collaborate with Marketing and Communications on integrated campaigns.
Provide strategic and implementation support for specific initiatives as necessary.
Define and analyze key performance indicators for all direct response revenue channels.
Represent the organization in public and private presentations.
Manage vendor partner relationships in collaboration with Donor Experience, Donor Applications, and Finance & Accounting, ensuring alignment with Direct Response performance.
Recruit, retain, and develop all direct response teammates, guiding them to become a cross-functional team.
Serve as a thought leader and champion for direct response marketing best practices within the department and across the organization.
Ensure optimal donor experience and performance using advanced analytics, predictive modeling, and machine learning to enhance overall marketing effectiveness across channels.
Lead the analytical insights of donor lifecycle campaigns, donor behavior analysis, and the development and execution of significance testing, along with presenting campaign results and optimization opportunities.
Act as a change agent, transforming donor behavior insights into measurable business results.
Establish and enforce policies and procedures to improve the overall operation and effectiveness of the organization.
Serve as a member of the WWP Executive Team, participating in all related meetings and activities.
Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
Other related duties as assigned.

Requirements

What you’ll need

Ten years of experience in fundraising, sales management, or business development, with a responsibility of meeting or exceeding target goals.
Six years of staff management experience.
Strong working understanding of direct response fundraising, databases, data modeling, data-driven marketing, testing, and optimization techniques.
Proven leadership experience with large groups, demonstrating a highly motivated, creative approach with the ability to inspire, coach, and guide teammates while fostering a strong team mentality.
Flexible and adaptable leadership style, with the ability to positively impact both strategic and tactical fundraising initiatives.
Ability to work independently and as a team player while productively engaging with key stakeholders within and outside WWP.
Excellent organizational and time management skills with strong attention to detail and the ability to prioritize, delegate responsibility, and ensure deadlines are met.
Proven track record of managing multiple concurrent tasks and projects.
Strong business acumen with the ability to monitor, compile, and analyze data to guide decision-making and capitalize on opportunities.
Excellent verbal and written communication skills with the ability to engage diverse personalities in a tactful, mature, and professional manner.
Highly effective interpersonal skills, with the ability to establish, develop, and maintain relationships with individuals, groups, and organizations.
Sound judgment and discretion in handling sensitive and confidential information in a diplomatic and empathetic manner, while maintaining a professional and resourceful approach.
Proficiency in Customer Relationship Management (CRM) systems.
Proficiency in using Microsoft Office, (e.g., Word, Excel, Outlook, Project, PowerPoint).
Ability to travel frequently.
High energy level.
Self-starter; willing to take initiative.
Unequivocal commitment to the highest standards of personal and business ethics and conduct.
Mission-driven, guided by core values, and a pleasure to work with.

Benefits

Comp & perks

A flexible hybrid work schedule (three days in the office, two days’ work from home)
Full medical, dental, and vision coverage for both teammates AND family members
Competitive pay and performance incentives
A fun, mission-focused, and collaborative team environment
Medical/Prescription drug, Dental, Vision, Life/AD&D, Short-term Disability, Long-term Disability, and an Employee Assistance Program
401(k)-retirement plan
Competitive PTO package
Sick Leave
Family Care Leave
Paid Holidays
Birthday Holiday
Education Assistance
Teammate Wellness Program
Bereavement Leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

direct response fundraisingdata modelingdata-driven marketingtesting techniquesoptimization techniquespredictive modelinganalyticscampaign managementrevenue projectionsdonor behavior analysis

Soft Skills

leadershipteam managementorganizational skillstime managementcommunication skillsinterpersonal skillsflexibilityadaptabilityproblem-solvingstrategic thinking