Social Media Analyst

Worldpackers

Social Media Analyst bringing Worldpackers’ global travel community to life across English, Spanish, and Portuguese. Driving meaningful engagement and performance across branded social channels.

Posted 8/24/2026full-timeRemote • 🌎 Anywhere in the WorldJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing branded social media accounts across multiple languages, focusing on engagement and performance analysis. Proficient in utilizing social media tools to adapt content and track metrics for effective audience interaction.

Highest-signal resume keywords

Social Media ManagementFluent English, Spanish, And PortugueseContent Calendar ExecutionEngagement Tracking And AnalysisExperience Briefing Creators

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media StrategyContent AdaptationPerformance Data AnalysisEngagement Rate TrackingCreative Asset Identification

Soft Skills

CollaborationCommunicationProblem-Solving

Tools & Technologies

Sprout SocialManyChatLinkTree

Industry Keywords

Membership BrandTravel IndustryWork-ExchangeMarketplace Brands

About the role

Key responsibilities & impact

Own Worldpackers’ main-brand social channels across English, Spanish, and Portuguese
Execute the content calendar across all three languages, adapting posts to feel native to each market
Prioritize meaningful engagement and interaction
Identify required creative assets and brief the creative team with sufficient lead time
Brief and guide creators working on Membership content
Track engagement rate, saves, shares, and reach for each market every cycle
Flag performance issues early, especially those affecting Spanish or Portuguese
Monitor brand mentions and conversations for trends, sentiment, and response needs
Route issues to the appropriate person
Use Sprout Social, ManyChat, LinkTree, or successor tools daily
Collaborate with the Social Media Strategist to determine focus for each cycle

Requirements

What you’ll need

1–3 years running branded social media accounts with real engagement or growth goals to hit
Fluent English, plus Spanish or Portuguese, with working comfort in the third language or a solid plan to get there
Ideally strong in at least two of the three languages
Comfortable reading performance data and adjusting content based on insights
Experience briefing external creators or freelancers against a content calendar
Experience with a membership or subscription-style brand (nice to have)
Hands-on familiarity with Sprout Social, ManyChat, or similar tools (nice to have)
Background in travel, work-exchange, or marketplace brands (nice to have)

Benefits

Comp & perks

Meaningful work helping people experience transformative journeys through connection
Diverse, global, inclusive community
Continuous learning culture
Remote work arrangement