CRM & Customer Lifecycle Analyst

Worldpackers

CRM & Customer Lifecycle Analyst driving lifecycle strategies and automations at Worldpackers. Focused on enriching customer journeys for travelers and maximizing marketing effectiveness.

Posted 5/28/2026full-timeRemote • 🌎 Anywhere in the WorldMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Design and maintain a B2C lead scoring model in HubSpot to prioritize high-intent leads across a high monthly contact volume
Segment and continuously enrich the CRM database, including deduplication, data hygiene, and contact lifecycle staging
Track and optimize Customer Acquisition Cost (CAC) by source, flagging underperforming channels and surfacing insights to the Marketing and Sales teams
Build and manage lifecycle email workflows covering activation (post-lead), conversion (deposit → program fee), and retention (post-booking through to post-trip)
Own the editorial calendar for newsletters and one-off campaigns, ensuring messaging is on-brand, audience-segmented, and results-oriented
Continuously A/B test subject lines, copy, CTAs, and send-time to improve open rates, click-through rates, and downstream conversion
Build and manage automated push notification flows for key lifecycle moments, including welcome journeys, booking milestones, payment reminders, and community prompts
Sync CRM audience segments with paid ad platforms (Meta and Google) to run remarketing campaigns targeting high-score leads
Ensure all CRM data is accurately tracked from source, including UTM parameters, lead origin, funnel stage, and revenue attribution
Maintain full compliance with GDPR, LGPD, and other applicable data privacy regulations across all channels and automations
Produce weekly and monthly performance reports on key lifecycle metrics such as activation rate, deposit-to-program-fee conversion, cancellation rate, and CAC by source

Requirements

What you’ll need

CRM management experience, with strong preference for HubSpot
Solid grasp of lifecycle marketing principles, including segmentation, lead nurturing, activation, retention, and win-back
Fluent in English — spotless written and verbal communication is non-negotiable
Comfortable with campaign analytics: you can pull the numbers, understand what they mean, and know what to do next
Experience setting up and optimizing email automations, push notification flows, and CRM-integrated ad audiences
Familiarity with A/B testing methodology and a bias toward evidence-based decisions
Ability to manage your own priorities and deliverables with high autonomy in a fully remote setting

Benefits

Comp & perks

Health insurance
Remote work options

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM managementlead scoring modeldata hygieneCustomer Acquisition Cost (CAC)lifecycle email workflowsA/B testingautomated push notificationscampaign analyticssegmentationemail automations

Soft Skills

written communicationverbal communicationautonomyprioritizationevidence-based decision making