Senior Marketing Manager

Worldpackers

. Lead and execute a full-funnel marketing strategy, driving customer acquisition, activation, retention, and revenue growth .

Posted 4/23/2026full-timeRemote • 🌎 Anywhere in the WorldSeniorWebsite

About the role

Key responsibilities & impact

Lead and execute a full-funnel marketing strategy, driving customer acquisition, activation, retention, and revenue growth
Oversee paid media, SEO, and organic growth channels, ensuring strong CAC efficiency and marketing ROI
Optimize the end-to-end user journey, improving conversion rates through data-driven insights and experimentation
Design and implement community-led growth programs
Lead and develop a high-performing marketing team across Performance, SEO Content, and Analytics
Build strong alignment between Marketing, Product, Sales, and Operations
Drive CRM and lifecycle strategies
Strengthen brand positioning and product marketing
Implement data governance and performance dashboards
Lead the adoption of AI and marketing innovation

Requirements

What you’ll need

8–12+ years of experience in Growth or Marketing leadership roles
Proven track record of improving LTV/CAC, contribution margin, and scalable revenue growth
Experience leading and scaling senior marketing teams (15–20+ people)
Strong ability to connect marketing strategy with product, sales, and operational goals
Deep understanding of performance marketing, growth strategy, and lifecycle marketing
Strong analytical and financial mindset, with experience managing forecasts, unit economics, and performance dashboards
Experience structuring marketing operations and prioritization frameworks in fast-growing environments
Strategic understanding of brand positioning and product marketing
Ability to operate with high autonomy, systems thinking, and strong decision-making in complex environments

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth strategyperformance marketinglifecycle marketingdata-driven insightsconversion rate optimizationcommunity-led growthdata governanceperformance dashboardscustomer acquisitioncustomer retention

Soft Skills

leadershipstrategic thinkinganalytical mindsetdecision-makingteam developmentcross-functional collaborationautonomysystems thinkingcommunicationprioritization