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World Vision

Lead Copywriter

World Vision

Copywriter Lead crafting powerful stories that inspire action for World Vision New Zealand. Collaborating across campaigns and using AI tools to deliver high-quality content.

Posted 7/20/2026full-timePenrose • 🇳🇿 New ZealandSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in copywriting and editing, with a strong ability to maintain brand voice and messaging consistency. Proficient in using AI tools for content development and managing external creative agencies to deliver high-quality written assets.

Highest-signal resume keywords
Copywriting ExperienceContent DevelopmentAI-Enhanced Writing ToolsContent Delivery ManagementBrand Storytelling

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
CopywritingEditingContent Tagging SystemsContent Performance AnalyticsA/B Testing
Soft Skills
CollaborationAttention to DetailCoaching
Tools & Technologies
AI ToolsContent Libraries
Industry Keywords
FundraisingAdvocacyPurpose-Led CommunicationsSupporter Engagement

About the role

Key responsibilities & impact
  • Write, edit, and refine high-performing content across campaigns, channels, and supporter journey stages
  • Select and craft compelling stories and assets from content libraries
  • Lead audience-driven content development that attracts, educates, and converts target audiences
  • Embed AI tools into content writing, ideation, and process automation
  • Champion World Vision NZ's tone of voice and brand storytelling across all written outputs
  • Coach and uplift internal teams' writing capability and brief development skills
  • Manage and oversee content delivery from external creative agencies and freelancers
  • Ensure all written assets are accurately tagged, stored, and available for reuse

Requirements

What you’ll need
  • 4+ years of proven copywriting and editing experience
  • Demonstrated ability to maintain a consistent voice, tone, and messaging framework
  • Proficiency in using AI-enhanced writing tools and content tagging systems
  • Ability to interpret briefs and collaborate with subject matter experts
  • Experience directing and managing content delivery from external creative agencies
  • Attention to detail with high standards for brand and messaging consistency
  • Strong understanding of fundraising and supporter engagement principles (desirable)
  • Experience working in fundraising, advocacy, or purpose-led communications (desirable)
  • Familiarity with content performance analytics or A/B testing (desirable)
  • A collaborative and positive team player

Benefits

Comp & perks
  • Southern Cross medical insurance
  • Life insurance
  • A day off on your birthday
  • Option to buy additional leave
  • Hybrid work environment
  • Employee Assistance Program (EAP)
  • Access to a free Wills package
  • Opportunities for ongoing learning and development