World University Service of Canada (WUSC - EUMC)

Content Creator, GRIT Social Marketing Campaign

World University Service of Canada (WUSC - EUMC)

contract

Posted on:

Location Type: Hybrid

Location: Colombo • 🇱🇰 Sri Lanka

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Job Level

Mid-LevelSenior

About the role

  • The selected applicant(s) will be responsible for creating a range of culturally appropriate and impactful campaign assets, likely to focus on campaign branding within GRIT Project and messaging for an online media campaign in the initial phase.
  • Content must be delivered in the Tamil language and demonstrate deep cultural resonance with the Northern Sri Lankan context.
  • Content should be hopeful, dignified, and aspirational. Avoid blaming, shaming, or confrontational framing, and reinforce family, community, and regional pride.
  • Creators should work within one or more narrative frames: Respect & dignity – Women entrepreneurs are admired and respected; Family pride – Women’s businesses strengthen households and futures; Community strength – Women’s entrepreneurship builds the North; Leadership – Entrepreneurship is leadership, not exception; Normalization – Women in business are ordinary, not unusual.

Requirements

  • Relevant Experience: Summary of 2–3 comparable assignments (links to sample work encouraged).
  • Statement of Interest: Briefly explain why you are interested in working with WUSC on this campaign.
  • Proposed Scope: Clear indication of whether applying for the full scope or selected deliverables.
  • Technical Approach: A short concept note (maximum 3 pages) outlining the proposed approach and preliminary ideas.
  • Team Composition: CVs of key personnel leading your proposed work.
  • Indicative Budget: Estimated cost range aligned with the proposed scope.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft skills
cultural resonancecommunicationnarrative framingcreativitycollaboration