Senior Manager, Marketing – Government Solutions

World Kinect

Senior Marketing Manager leading government-focused fuel marketing initiatives for World Fuel Services. Develops targeted marketing strategies and manages campaigns for federal and defense markets.

Posted 6/5/2026full-timeRemote • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead and execute marketing strategies across federal, defense, and government agency markets
Develop compelling bid-support content, proposals, case studies, and messaging aligned with government procurement processes
Build and manage integrated marketing campaigns across digital, web, social, and print channels
Partner closely with commercial teams to drive lead generation and improve bid success rates
Analyze campaign performance and optimize marketing effectiveness
Represent World Kinect at industry events, trade shows, and government forums
Collaborate with global teams on events, memberships, and partnerships within government and energy associations
Manage external relationships, including PR agencies and industry organizations

Requirements

What you’ll need

Proven experience developing and executing B2G (business-to-government) marketing strategies
Experience supporting bid-driven or procurement-led sales environments
Strong ability to develop compelling messaging for proposals, campaigns, and government stakeholders
Experience working cross-functionally with commercial, sales, and leadership teams
Strong communication and stakeholder management skills, including executive-level interaction
Ability to manage multiple projects in a fast-paced, global environment
Experience within energy, fuel, commodities, or government contracting sectors (preferred)
Familiarity with tools such as HubSpot and Salesforce (preferred)
MBA or equivalent experience (preferred)

Benefits

Comp & perks

Health insurance
Professional development opportunities
Remote work options
Oversee marketing budgets related to government initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2G marketing strategiesbid-support content developmentcampaign performance analysislead generationmarketing effectiveness optimizationproposal messagingcross-functional collaborationproject management

Soft Skills

strong communicationstakeholder managementexecutive-level interactionability to manage multiple projectscollaboration

Certifications

MBA