Retail Lead – Cardlock Marketing

World Kinect

Retail and Cardlock Marketing Lead focusing on driving consumer and business traffic for fuel solutions across US. Experience in localized marketing and digital execution is essential.

Posted 4/28/2026full-timeRemote • Kansas, New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop individual site marketing plans tailored to store demographics, traffic patterns, and competitive landscape
Coordinate with store managers and regional operations leaders to implement promotions and gather feedback
Periodically visit store locations to understand local dynamics and assess marketing effectiveness
Manage production and placement of billboard campaigns
Track campaign performance across all channels and identify actionable insights

Requirements

What you’ll need

3–5+ years of marketing experience in multi-location retail, QSR, C-stores, fuel, or local field marketing
Familiarity with major oil c-store branded marketing programs
Experience managing campaigns on GasBuddy, Upside, or similar fuel/offer-driven platforms
Ability to develop multi-channel campaigns (e.g. billboards, digital channels, direct mail)
Excellent copywriting skills
Data-driven mindset with the ability to interpret performance results and adjust strategies.

Benefits

Comp & perks

Localized field marketing
Digital marketing execution
Flexible working arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing experiencecampaign managementcopywritingdata analysismulti-channel campaigns

Soft Skills

communicationcollaborationfeedback gatheringstrategic thinking