Marketing Lead

World Kinect

Marketing Lead role at World Kinect to optimize targeted marketing programs across the U.S. market.

Posted 4/23/2026full-timeRemote • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Support the development of annual and quarterly U.S. marketing plans, aligned to business priorities and growth targets
Translate commercial objectives into actionable campaign strategies, including segmentation, targeting, messaging, channel mix, and success metrics
Create clear, structured campaign briefs to enable efficient execution across internal teams and external partners
Stay current on market trends, customer needs, and competitor activity, bringing a fresh, outside–in perspective
Lead planning, execution, and optimization of targeted omnichannel campaigns, including digital, email, content, paid media, events, and partner channels
Coordinate internal production teams, subject–matter experts, and external agencies to deliver high–quality campaigns on time and within budget
Apply strong project management discipline across timelines, workflows, milestones, and stakeholder communication
Help build repeatable campaign frameworks and playbooks to improve speed, consistency, and performance over time
Partner with Analytics and BI teams to measure campaign performance, ROI, and pipeline impact
Understand marketing technology workflows, including lead capture, scoring, and handoff to Sales
Deliver ongoing reporting, insights, and recommendations to continuously optimize programs
Contribute to the evolution of customer segmentation and market insights to guide future planning
Represent the customer perspective across campaign design and execution
Ensure consistent brand positioning and messaging across all channels
Champion improvements to the end–to–end buyer experience
Work closely with Sales to align on lead qualification, handoffs, and pipeline expectations
Support development of sales enablement assets such as presentations, one–pagers, case studies, and nurture content
Participate in regular stakeholder meetings to communicate campaign plans, results, and insights

Requirements

What you’ll need

5+ years of B2B marketing experience, ideally in demand generation or campaign leadership roles
Bachelor’s degree in Marketing, Communications, Business, or a related field
Proven experience delivering multi–channel campaigns with measurable commercial outcomes
Strong project management skills, able to manage multiple initiatives concurrently
Commercial mindset—comfortable working with forecasts, budgets, and performance metrics
Data–driven approach to decision–making and optimization
Excellent written and verbal communication skills
Hands–on experience with HubSpot, Salesforce, Monday.com, and Microsoft Office

Benefits

Comp & perks

Work remotely while staying closely connected to our Houston commercial hub
Collaborate with smart, experienced professionals across multiple business lines
Join a team that values clarity, execution, and continuous improvement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationcampaign leadershipmulti-channel campaignsproject managementdata-driven decision-makingperformance metricscustomer segmentationmarketing technology workflowslead capture

Soft Skills

communication skillsproject management disciplinecollaborationanalytical thinkingstrategic planningcreativityadaptabilitystakeholder managementproblem-solvingcustomer focus

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business