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Data Scientist – Marketing Focused
World Business Lenders, LLCData Scientist developing predictive models to enhance marketing performance and customer acquisition at World Business Lenders. Engaging in broader data science initiatives and working remotely.
About the role
Key responsibilities & impact- Develop, validate, and maintain predictive models including lead scoring, conversion propensity, and funnel optimization.
- Develop tiering models to prioritize leads by conversion probability.
- Build forecasting frameworks for lead volume, conversion rates, and pipeline or revenue projections.
- Build channel performance models to optimize budget allocation across paid search, email, ISO partners, etc.
- Monitor model performance and iterate to improve accuracy and business impact.
- Develop models to evaluate and prioritize markets based on expected performance and ROI.
- Analyze geographic, industry, and segment-level trends to identify growth opportunities.
- Support data-driven recommendations on market targeting and resource allocation.
- Support campaigns/future product launches by forecasting lead volume, conversion rates, and CAC by channel.
- Design and analyze experiments (A/B testing, cohort analysis) and evaluate incremental impact.
- Apply statistical and machine learning techniques to solve marketing and business problems.
- Conduct deep-dive analyses to support strategic and operational decisions.
- Contribute to internal data science and modeling initiatives, including proprietary or internal IP work.
- Collaborate with Data Engineering to structure and prepare datasets for modeling.
- Partner with BI and analytics teams to ensure model outputs are integrated into reporting and usable by stakeholders.
Requirements
What you’ll need- Bachelor’s or Master’s degree in Data Science, Statistics, Mathematics, or related field.
- 3 to 7 years of experience in data science, applied modeling, or advanced analytics.
- Proven experience building and validating predictive models in a business environment.
- Experience with statistical methods, machine learning techniques, and forecasting approaches.
- Strong problem-solving skills and ability to translate business problems into analytical solutions.
- Ability to communicate complex analytical concepts to non-technical stakeholders.
- Experience with customer acquisition cost modeling and marketing ROI analysis.
Benefits
Comp & perks- USD Base Salary.
- Enjoy Paid Time Off (PTO) after just 6 months of service.
- Full-time opportunity.
- Enjoy the freedom of a completely remote work environment!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
predictive modelinglead scoringconversion propensityfunnel optimizationforecasting frameworksA/B testingcohort analysisstatistical methodsmachine learning techniquescustomer acquisition cost modeling
Soft Skills
problem-solvingcommunicationanalytical thinking
Certifications
Bachelor’s degreeMaster’s degree