Workyard

Content Marketing Manager

• Own all non-written content formats: video, webinars, case studies, podcasts, social media, and ad creative
• Host or co-host webinars, interviews, and customer stories
• Turn raw ideas and customer insights into clear, useful, repeatable content
• Produce and edit most content yourself, especially early on
• Bring Workyard users together through content, events, and shared experiences
• Highlight real people and real stories from the field
• Encourage referrals, testimonials, and user-generated content
• Help customers learn, grow, and get more value from Workyard
• Repurpose content into clips, ads, lead magnets, and social posts that bring new prospects into the funnel
• Work with the marketing team to distribute content across paid and organic channels
• Capture on-site footage and stories that showcase Workyard in the real world
• Plan and host engaging webinars and virtual sessions
• Travel as needed to record on-site content or attend industry events
• Partner with Customer Success to surface stories and find advocates
• Work with Product and Marketing teams to align content with product and GTM needs
• Shape future resource needs as the content function expands

Senior Marketing Manager – Community, Content