Marketing Manager
Workstreet
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Refine Workstreet's positioning against traditional Big 4 consulting and other MSPs
- Develop compelling messaging around our Vanta partnership advantage
- Create differentiated value propositions for different customer segments (Series A vs Series C+ companies)
- Audit and refresh all customer-facing materials (website, sales decks, proposals)
- Create customer case studies and success stories highlighting our unique value
- Develop competitive intelligence and win/loss analysis framework
- Train sales team on positioning and messaging
- Source, evaluate, and manage external agencies for content creation, paid advertising, and SEO
- Coordinate with freelance writers, designers, and specialists to execute marketing campaigns
- Manage agency relationships and ensure deliverables align with our positioning and brand
- Partner with our co-founders (industry thought leaders) to develop content calendar
- Oversee content creation through external agencies and freelancers
- Develop webinar and event strategies to generate demand
- Manage paid advertising campaigns through agency partners
- Conduct customer interviews and market research to refine ICPs
- Analyze buyer journey and optimize conversion touchpoints
- Track competitive landscape and positioning shifts
- Provide market insights to inform product/service roadmap
Requirements
- 3-5 years of marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing)
- Experience managing external agencies, freelancers, and contractors
- Track record of developing positioning, messaging, and executing marketing campaigns
- Background in cybersecurity, compliance, or developer tools preferred
Benefits
- Career Development : Clear path with mentorship and training opportunities
- Competitive Compensation: A competitive base salary with regular performance reviews linked to merit-based appraisals and bonus opportunities.
- Growth Opportunity : Early-stage company with significant room for career advancement.
- Remote-First Culture : Flexibility to work from anywhere while collaborating with a global team.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingdemand generationgrowth marketingcompetitive intelligencewin/loss analysiscontent creationSEOmarket researchbuyer journey analysisconversion optimization
Soft skills
communicationcollaborationtrainingproject managementstrategic thinking