Workshop Digital

SEO Manager

Workshop Digital

full-time

Posted on:

Location Type: Hybrid

Location: Richmond • California • Colorado • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $70,000 - $77,000 per year

About the role

  • Develop strategies and tactics that support client goals and drive strong organic marketing performance
  • Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
  • Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy
  • Implement and test new capabilities to enable client growth
  • Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
  • Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency.
  • Provide support for client services deliverables during the sales process for upsells and new business
  • Attend and participate in all meetings/calls with clients
  • Communicate effectively with various audiences
  • Create and present insightful, meaningful, and accurate reports and analyses on complex issues
  • Proactively seek and gracefully accept feedback
  • Tactfully share feedback with colleagues
  • Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community
  • Identify new opportunities for clients to meet their business goals
  • Independently identify opportunities for potential case studies and coordinate with marketing for case study development
  • Manage beta tests of new services for client set
  • Support the sales team by assisting with RFPs, presentations, audits, and SOWs
  • Regularly identify opportunities to update and expand training content
  • Develop original technical training content with QA
  • Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
  • Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.
  • Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
  • Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
  • Conduct comprehensive technical, content, and local SEO audits on complex issues
  • Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance
  • Optimize client websites through conversion rate optimization (CRO)
  • Create and prioritize strategies and supporting tactics that embody clients’ business goals
  • Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs
  • Setup and review Google Analytics (and any other third-party tracking software)
  • Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering.

Requirements

  • 3+ years of demonstrated agency experience with mid-to-enterprise level clients
  • Building strong relationships
  • Identifying, projecting, setting, and hitting client KPI goals
  • Prioritizing workload with minimal support to meet deadlines
  • Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
  • Presenting data and insights in a way that is logical, clear, and actionable with minimal support
  • Creating effective meeting agendas and leading client meetings with minimal support
  • Delivering core training, as needed
  • Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients
  • Demonstrated ability to temporarily take on additional work during crunch periods
  • Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT)
  • Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting
  • Advanced and courteous written, verbal, and visual communication skills
  • Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
  • Advanced-level skills with SEMrush or Ahrefs.
Benefits
  • Competitive salaries
  • 25 days PTO, 5 days STO, 12 Holidays
  • Hybrid workspace for Richmonders (only Mondays are required)
  • 3 months fully paid Parental Leave
  • 8 hours of paid volunteer time per quarter
  • 401k with 3% non-elective contributions
  • A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
  • Life insurance, short-term, and long-term disability
  • Profit sharing
  • 2x a year company-wide meetup in Richmond, VA
  • Committee Membership (Community, Culture, Health & Wellness)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOGEOAI-driven toolsdata analysiscontent auditingtechnical trainingconversion rate optimizationGoogle Analyticsschema markupkeyword research
Soft Skills
client relationship buildingcommunicationfeedback acceptancefeedback sharingstrategic thinkingtime managementpresentation skillstraining deliveryproblem-solvingaccountability