Senior Public Relations Advisor – 12-month contract

Workleap

Senior Public Relations Advisor managing PR strategies for ShareGate, a tech company. Overseeing media relations, executive thought leadership, and creator strategy while supporting employer branding.

Posted 7/28/2026contractRemote • 🇨🇦 CanadaSenior💰 CA$100,000 - CA$125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing communication strategies across earned media channels, with a strong focus on media relations, executive thought leadership, and creator strategy. Proficient in writing and editing compelling content while managing relationships with media contacts and external PR agencies.

Highest-signal resume keywords

Media RelationsCommunication Strategy DevelopmentExecutive Thought LeadershipCreator StrategyWriting and Editing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Press Release WritingStory PitchingInterview CoordinationMedia Inquiry ManagementContent CreationPerformance MeasurementStrategic CommunicationMedia AnalysisKPI ManagementTechnical Product Understanding

Soft Skills

Relationship BuildingCoachingJudgmentSelf-DirectionEagerness to Learn

Tools & Technologies

Microsoft 365 Ecosystem

Industry Keywords

B2BTechQuebec MarketFrench Language Proficiency

About the role

Key responsibilities & impact

Media relations. Run and optimize the earned-press engine, keeping it pointed at competitive gaps and at plays that improve how LLMs perceive ShareGate. This covers press releases, executive bylines, story pitching, interview coordination, media inquiries, and the byline pipeline. You brief ShareGate's external PR agencies, review their output for quality, and hold them accountable to shared KPIs.
Executive thought leadership and internal alignment. You lead the executive thought leadership program for ShareGate: deciding which leaders speak on what and when, coaching spokespeople, and having the judgment to decline opportunities that do not serve the company narrative.
Creator strategy. Identify the creator targets with the most potential to move AI-search visibility across blogs, YouTube, LinkedIn, and social. Advise GTM on where to focus, measure each creator's impact, and help shape the pitches to land them.
Monitor, optimize and protect. You monitor and analyze coverage on an ongoing basis, including ShareGate's visibility in AI-generated answers (AEO) alongside traditional coverage and share of voice.
Employer brand. Apply the same earned-media muscle to Workleap's talent brand in Quebec and Canada, supporting the Corporate and People teams.

Requirements

What you’ll need

Proven experience developing and executing communication strategies across earned channels, ideally in tech or B2B;
Strong writing and editing across formats, from press releases to executive messaging, able to produce clear, compelling content with a point of view;
Established media relationships and hands-on experience pitching stories, coordinating interviews, and managing media inquiries, plus experience managing external PR agency partners;
Comfort managing and coaching executive spokespeople, with the judgment to know when an opportunity does or does not serve the narrative;
A strategic instinct for creator and influencer programs, and a genuine interest in using PR to shape how ShareGate gets surfaced through LLMs;
A natural relationship builder who earns trust fast, with media contacts, external agencies, executive spokespeople, and internal stakeholders alike;
Genuine eagerness to learn a highly technical product and the Microsoft 365 ecosystem quickly. You do not need to be an M365 expert on day one, but you are the kind of person who digs in, asks sharp questions, and gets fluent enough to pitch it credibly fast;
Self-directed and quick to ramp: you can absorb a strategy during a short overlap and run it independently;
Bonus: familiarity with the Quebec market and French language proficiency.

Benefits

Comp & perks

Family health insurance + telemedicine + annual wellness budget.
Flexible vacation policy.
Remote work, with access to our Montreal office.
In-person gathering twice a year.
Claude access, for everyone.