Workiva

Vice President of Product Marketing

Workiva

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $241,200 - $313,600 per year

Job Level

Lead

About the role

  • Define and communicate Workiva’s differentiated value proposition across our platform, products, and solutions
  • Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate
  • Craft compelling positioning and messaging that resonates with enterprise buyers and clearly differentiates Workiva in competitive markets
  • Lead, inspire, and develop a global team of 20–25 product marketing professionals
  • Build a culture of strategic thinking, collaboration, and high performance
  • Arm the global sales organization with the insights, messaging, and tools needed to build pipeline and close deals
  • Collaborate with demand generation, brand, content, and field marketing to ensure Workiva’s product story reaches and resonates with the right audiences

Requirements

  • 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies
  • A proven track record of leading and scaling high-performing product marketing teams (20+ people) and a passion for building and developing talent
  • Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging
  • Experience translating complex technology and platform innovation into compelling customer value
  • Strong partnership skills across product management, marketing, and sales leadership
  • Demonstrated success driving sales enablement and revenue impact
  • Exceptional communication and storytelling skills
Benefits
  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire
  • 401(k) match and comprehensive employee benefits package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategypositioningmessagingsales enablementrevenue impactenterprise SaaSstorytellingcustomer value
Soft Skills
leadershipstrategic thinkingcollaborationhigh performancecommunicationpartnership skillsteam developmentinspiration