Product Marketing Director – Sustainability Solutions
Workiva
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
Salary
💰 $154,000 - $250,000 per year
Job Level
About the role
- Define and evolve the GTM strategy for Workiva’s sustainability solutions, aligning customer needs, regulatory drivers, and business priorities
- Make informed tradeoffs and prioritization decisions to focus GTM efforts on the highest-impact opportunities
- Lead ongoing customer and field research to understand workflows, buying triggers, objections, and unmet needs across sustainability, finance, and assurance stakeholders
- Synthesize insights from customer interviews, win/loss analysis, field feedback, and regulatory developments into actionable GTM recommendations
- Develop differentiated solution positioning and messaging across sustainability, carbon, and adjacent platform capabilities
- Partner with Product to translate customer, field, and regulatory insights into roadmap influence, shaping feature prioritization and sequencing to maximize GTM impact
- Define launch narratives, messaging frameworks, and success criteria in partnership with Product, Revenue Marketing, and Sales Enablement
- Partner closely with Revenue Marketing, Demand, and Sales Enablement to ensure GTM strategy is translated into effective market activation
- Lead rapid experimentation to test messaging, value propositions, and GTM plays across sales and marketing channels
- Contribute to thought leadership through webinars, blogs, presentations, customer stories, and industry events
- Support analyst and customer engagements with strong narratives and market insight.
Requirements
- Bachelor’s Degree in marketing or related field
- 10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales
- B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred
- Deep understanding of sustainability and/or carbon accounting markets, including buyer personas and competitive dynamics
- Familiarity with multi-solution SaaS platforms and platform-level GTM motions
- Demonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Experience using AI
- Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives
- Experience analyzing pipeline, bookings, and revenue performance data to identify GTM opportunities and areas for optimization
- Proven ability to innovate and optimize marketing strategies to deliver measurable business results
- Exceptional communication, storytelling, and program management skills to drive initiatives forward with clarity and impact.
Benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingB2B marketingSaaSsustainabilitycarbon accountingpipeline analysisbookings analysisrevenue performance analysismarketing strategy optimizationAI
Soft Skills
communicationstorytellingprogram managementcollaborationinfluenceresearchprioritizationcustomer engagementnarrative developmentthought leadership