Growth Lead
WorkFour — The National Campaign for the 4-Day Workweek
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Own user acquisition strategy across paid, lifecycle, newsletter growth, and partnerships.
- Lead growth planning and execution across Meta, Beehiiv, and emerging channels.
- Decide where to scale and where to pull back.
- Manage agency relationships and external partners.
- Set strategy, evaluate performance, and hold them accountable.
- Design and optimize lifecycle journeys from first touch through activation, engagement, and conversion to membership and events.
- Own funnel performance end-to-end, including conversion rates, acquisition costs, subscriber quality, and downstream impact.
- Build and test growth infrastructure, including landing pages, lead magnets, signup flows, and onboarding paths.
- Partner closely with content, creator ops, community and sales teams to align growth efforts with network-level priorities.
- Translate data into decisions.
Requirements
- 5–7+ years of experience in growth, lifecycle, or performance marketing.
- Proven ownership of acquisition strategy and meaningful marketing budgets.
- Experience managing agencies or external partners preferred.
- Strong understanding of funnel metrics, LTV to CAC dynamics, and growth experimentation.
- Deep familiarity with newsletters and email as growth channels.
- Ability to balance creative judgment with analytical rigor.
- Comfortable operating in ambiguity and making calls without perfect information.
- Clear communicator who can align stakeholders and drive decisions.
Benefits
- Competitive pay (we don't pay based on location, we assign value to the role)
- Equity in Workweek
- Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
- Unlimited PTO with a minimum of 3 days/quarter used
- 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
- 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
- 401(k) plan with 3.5% company match
- $500 one-time stipend for any home office needs used after the first 90 days
- 5-week sabbatical after 4 years on staff
- 2 volunteering days per year
- 1x/year in-person team retreat
- $100/month book stipend
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
user acquisition strategygrowth planningfunnel performanceconversion ratesacquisition costssubscriber qualitygrowth infrastructurelifecycle journeysgrowth experimentationemail marketing
Soft skills
analytical rigorcreative judgmentclear communicationstakeholder alignmentdecision makingoperating in ambiguityrelationship managementperformance evaluationaccountabilitycollaboration