WorkFour — The National Campaign for the 4-Day Workweek

Experiential Marketing Coordinator

WorkFour — The National Campaign for the 4-Day Workweek

full-time

Posted on:

Location Type: Remote

Location: Remote • Texas • 🇺🇸 United States

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Job Level

Junior

About the role

  • Own the full marketing lifecycle for virtual events from promotion through post-event follow-up
  • Manage event registration tracking, monitor pacing, and proactively escalate issues to key stakeholders
  • Host and coordinate tech checks and dry runs with speakers and hosts
  • Serve as the behind-the-scenes host for virtual events on Zoom, ensuring smooth execution and strong attendee experience
  • Develop and execute multi-channel promotional campaigns (email, social, newsletter placements) to drive registrations
  • Create post-event communications and engagement strategies to maximize value from virtual programming
  • Conduct audience research to assess the marketing feasibility of sponsor ICP (Ideal Customer Profile) goals
  • Develop targeted marketing strategies and assets (invitation copy, social content, email sequences) to drive registration and attendance for sponsored experiences
  • Build and manage custom attendee lists that align with both sponsor objectives and optimal event experience
  • Create marketing materials that support sponsor engagement before, during, and after events
  • Track performance metrics and optimize campaigns based on registration and attendance data
  • Support additional experiential marketing projects and initiatives as the events business scales
  • Contribute ideas for improving processes, increasing efficiency, and enhancing attendee experience
  • Maintain organized systems for tracking event performance, attendee data, and campaign results

Requirements

  • 1-3 years of event marketing experience, B2B-specific experience a plus
  • Experience with both in-person and virtual events
  • Strong writing skills
  • Deep understanding of event positioning
  • Extremely detail-oriented and able to balance multiple projects simultaneously
  • Passionate about creating remarkable attendee experiences
  • A team player: Willing to get your hands dirty and wear multiple hats to help build out a rapidly growing organization
Benefits
  • Competitive pay (we don't pay based on location, we assign value to the role)
  • Equity in Workweek
  • Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
  • Unlimited PTO with a minimum of 3 days/quarter used
  • 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
  • 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
  • 401(k) plan with 3.5% company match
  • $500 one-time stipend for any home office needs used after the first 90 days
  • 5-week sabbatical after 4 years on staff
  • 2 volunteering days per year
  • 1x/year in-person team retreat
  • $100/month book stipend

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
event marketingmulti-channel promotional campaignsaudience researchperformance metrics trackingregistration trackingemail marketingsocial media marketingcontent creationcampaign optimizationattendee engagement strategies
Soft skills
strong writing skillsdetail-orientedproject managementteam playerproblem-solvingcommunicationcreativityadaptabilityorganizational skillscollaboration