Associate Director, Product Experience

Workforce and Community Education

Associate Director for product experience managing digital touchpoints and user journeys at National University. Driving optimization, personalization, and innovation for prospective student engagement.

Posted 7/18/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $78,496 - $105,974 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in optimizing digital experiences through A/B testing and user journey analysis, with a strong focus on personalization and collaboration with CRM and marketing automation teams. Proven ability to identify friction points and enhance user engagement across various touchpoints.

Highest-signal resume keywords

Digital Experience OptimizationA/B TestingUser Journey AnalysisPersonalization StrategyCRM Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

A/B TestingUser Journey AnalysisDigital Experience OptimizationPersonalizationExperience Intelligence

Soft Skills

Performance Orientation

Tools & Technologies

CRMMarketing Automation

Industry Keywords

Human-Computer InteractionLifecycle JourneysSegmentationUser Signals

About the role

Key responsibilities & impact

Own day-to-day optimization, testing, and experience QA of core digital experiences.
Ensure experiences are functioning as intended and aligned to UX standards.
Define and drive A/B testing and experimentation opportunities.
Lead the optimization of end-to-end user journeys across web, CRM, and enrollment touchpoints.
Identify and address journey-level friction points and gaps.

Requirements

What you’ll need

Bachelor’s degree in design, human-computer interaction, or a related field.
7+ years of experience in digital experience, product strategy, personalization, or innovation roles.
Proven experience partnering closely with CRM and marketing automation teams.
Strong understanding of lifecycle journeys, triggers, segmentation, and user signals.
Demonstrated experience driving personalization and experience intelligence.
Strong experience and performance orientation.

Benefits

Comp & perks

comprehensive well-being benefits for you and your family