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Associate Director, Digital Experience
Workforce and Community Education. Drive the execution and optimization of user-first digital experiences across the prospective student journey.
About the role
Key responsibilities & impact- Drive the execution and optimization of user-first digital experiences across the prospective student journey.
- Partner with Enrollment, Marketing, and Product teams to identify and recommend new products and experience opportunities.
- Translate business needs into user-first experience concepts.
- Map, optimize, and operationalize end-to-end journeys across Web, CRM, and Enrollment touchpoints.
- Support AI and innovation initiatives by ensuring experiences are user-centered and measurable.
- Conduct biannual competitive and technology audits.
Requirements
What you’ll need- Bachelor’s degree in design, human-computer interaction, or a related field.
- 7+ years of experience in digital experience, product strategy, personalization, or innovation roles.
- Proven experience partnering closely with CRM and marketing automation teams.
- Hands-on familiarity with platforms such as Salesforce.
- Strong understanding of lifecycle journeys, triggers, segmentation, and user signals.
- Demonstrated experience driving personalization and experience intelligence.
- Strong experience and performance orientation, with the ability to define KPIs and translate user data into actionable recommendations.
- Familiarity with experimentation and optimization frameworks.
- Working knowledge of accessibility (WCAG) and responsive design principles.
- Strong cross-functional leadership and influence skills.
Benefits
Comp & perks- Comprehensive well-being benefits for you and your family
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital experienceproduct strategypersonalizationinnovationCRMmarketing automationlifecycle journeysuser signalsaccessibilityresponsive design
Soft Skills
cross-functional leadershipinfluenceperformance orientationcommunicationcollaborationproblem-solvinganalytical thinkinguser-centered designrecommendation skillsoptimization