Senior Digital Analyst

Workforce and Community Education

. The Senior Digital Analyst is responsible for end-to-end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys.

Posted 4/22/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $62,579 - $84,480 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

The Senior Digital Analyst is responsible for end-to-end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys.
This role ensures data accuracy and delivers actionable insights across websites, user journeys, and campaign performance.
Partnering closely with UX, Marketing, Enrollment, and Web Development teams, this role connects behavioral data (GA4, Full Story), CRM data, and journey performance to drive conversion, engagement, and lead outcomes.

Requirements

What you’ll need

Bachelor’s degree in computer science, design, human-computer interaction, or a related field.
5–8+ years of experience in digital, web, or product analytics, with a strong focus on UX, product, and full-funnel performance
Strong hands-on experience with GA4, including event tracking, funnel analysis, and performance reporting
Experience with behavioral analytics tools (e.g., FullStory or similar) to analyze user journeys, engagement, and friction points
Proven experience implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties
Strong understanding of tagging frameworks and data layers, ensuring accurate and scalable measurement across all pages and journeys
Experience delivering full‑funnel reporting, connecting campaign performance, on‑site behavior, and downstream conversion/lead outcomes
Experience building and maintaining dashboards and reporting solutions (e.g., Looker Studio, Tableau, Power BI)
Familiarity with CRM systems (e.g., Salesforce) and understanding of lead flows, attribution, and data alignment
Proven ability to translate complex data into clear, actionable insights and recommendations that drive optimization and performance
Exposure to or experience with AI‑driven reporting and advanced analytics, enabling scalable insights and enhanced decision‑making
Strong experience and performance orientation, with the ability to define KPIs, work with GA4 and behavioral analytics, and translate user data into actionable experience and product recommendations
Solid foundation in human‑centered design and journey mapping, with the ability to guide experience improvements across complex digital ecosystems
Demonstrated ability to operationalize experience strategy, connecting insights to prioritized initiatives across web, CRM, enrollment, and digital product touchpoints
Strong cross‑functional leadership and influence skills, partnering effectively with UX, Product, Enrollment, Marketing Automation, IT, and Data teams without relying on formal authority.

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Professional development opportunities
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital analyticsweb analyticsproduct analyticsevent trackingfunnel analysisperformance reportingtagging frameworksdata layersdashboard buildingKPI definition

Soft Skills

cross-functional leadershipcommunicationdata translationoptimizationexperience strategyinfluencecollaborationproblem-solvingactionable insightsuser experience improvement