Workforce and Community Education

Omnichannel Marketing Specialist

Workforce and Community Education

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Job Level

Mid-LevelSenior

About the role

  • Responsible for administration, maintenance, and enhancement of student-facing engagement content across multiple Marketing & Enrollment channels (Omni-channel).
  • Responsible for the strategies, implementation, and optimization of the Salesforce AI and Live Agent chat platforms to provide a world-class student experience.
  • Design processes, communication flows, and the live handoff experience from AI Chat to LiveAgent Chat.
  • Work with other teams & departments to ensure personalized student experiences are consistent across multiple channels (SMS, Chat, Voice, Email).
  • Optimize the engagement strategy to deliver world-class student outcomes.
  • Work with department SMEs to manage the NU Knowledge Base content.

Requirements

  • Bachelor’s degree in business administration, marketing, information technology, computer science, or relevant field required.
  • 3-5 years experience performing duties in Salesforce ecosystem platforms; CRM, SFMC, LiveAgent, Case Management with marketing or enrollment/admissions experience strongly preferred.
  • 3-5 years experience managing and/or implementing content for upper-funnel engagement strategies.
  • Experience working cross-functionally to deliver outcomes in projects that impact multiple but separate teams/departments.
  • Experience creating User Interface / User Experience designs for web and mobile preferred
  • Strong analytical skills: Perform detailed analysis of performance and trends to provide insight and recommendations.
  • Demonstrated experience in stakeholder management, building partnerships and managing and interacting with clients and internal stakeholders of different levels.
  • Experience in higher education preferred.
  • Experience working in a technology-driven enterprise preferred.
Benefits
  • Comprehensive well-being benefits for you and your family

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SalesforceSalesforce Marketing CloudLiveAgentCase ManagementUser Interface designUser Experience designcontent managementdata analysisengagement strategyoptimization
Soft skills
analytical skillsstakeholder managementpartnership buildingcross-functional collaborationcommunicationproject managementclient interactionproblem-solvingorganizational skillspersonalization