Workday

Head of Product Marketing Strategy and Activation – 12 Month FTC

Workday

full-time

Posted on:

Location Type: Office

Location: London • 🇬🇧 United Kingdom

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Job Level

Lead

About the role

  • Develop and implement marketing strategies to promote brand, products, and services across various markets
  • Collaborate with product development, sales, and other departments to align marketing efforts with overall business objectives
  • Development of compelling and targeted content for various marketing channels
  • Analysis of data to make informed decisions and optimize marketing strategies
  • Management of the marketing budget, allocating resources to maximise ROI.
  • Define marketing vision, set goals, clarify objectives and work across organizations to achieve specific outcomes.

Requirements

  • Extensive knowledge of customer and client segment marketing and its impact on the customer experience.
  • Strong operational knowledge and understanding of marketing channels
  • Extensive experience in generating value from marketing activity with a strong commercial acumen underpinned by a grasp of monitoring, measurement and evaluation of activity and demonstration of ROI.
  • Excellent stakeholder management skills.
  • Demonstrates excellent commercial and financial awareness.
  • Extensive planning, organising, and budgeting skills required.
  • Accomplished communicator at senior levels.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategiescontent developmentdata analysisbudget managementROI optimizationcustomer segment marketingmarketing channelsmonitoring and measurementevaluation of marketing activitycommercial acumen
Soft skills
stakeholder managementcommercial awarenessfinancial awarenessplanning skillsorganizing skillsbudgeting skillscommunication skillscollaborationgoal settingobjective clarification
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