Product Marketing Manager, German and English Speaker
Lightspeed (Formerly SEOshop)
Product Marketing Manager, German and English Speaker
Lightspeed (Formerly SEOshop)
full-time
Posted on:
Location Type: Office
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Report to the Senior Manager, Hospitality PMM and work closely with Hospitality PMMs in EMEA and APAC.
- Own product positioning and messaging for the Hospitality product portfolio, ensuring clarity, differentiation, and alignment across customer touchpoints.
- Deeply understand the Hospitality industry, market dynamics, customer needs, and relevant technology landscape.
- Lead competitive and market analysis, including win/loss research and industry trend monitoring.
- Conduct ongoing customer research, including interviews and surveys, to build customer personas and insights.
- Drive go-to-market strategy and execution for new and existing products in the portfolio and own performance of GTM initiatives.
- Develop roadmaps of marketing initiatives across the customer lifecycle: launch, adoption, onboarding, retention.
- Track KPIs to drive the overall success of the product portfolio.
- Act as the go-to person for messaging and liaise with Marketing, Product Managers, GTM leadership, creatives, and automation specialists.
- Collaborate with Creative, Content, and Product teams to develop customer-centric content and campaigns that drive impact.
Requirements
- 3-5 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience.
- Previous background in SaaS marketing, or with exposure to small business audiences.
- Experience in positioning, messaging, and driving product growth.
- Proven ability to collaborate across teams.
- Experience in generating market insights and competitor intelligence.
- Excellent project management and communication skills with cross-functional and cross-regional stakeholders to meet project objectives and deadlines.
- Genuine interest in and curiosity in helping small businesses succeed.
- Bilingual proficiency in English and German.
- (Nice to have) Experience in the hospitality industry.
- (Nice to have) Enthusiasm for innovative technologies (e.g., AI).
- (Nice to have) MBA or Product Marketing Alliance certification
Benefits
- Ability to do your job in a truly flexible environment;
- Genuine career opportunities in a company that’s creating new jobs every day;
- Work in a team big enough for growth but lean enough to make a real impact.
- Lightspeed RSU program (we are all owners)
- Unlimited paid time off policy
- Flexible working policy
- Immediate access to health insurance
- Health and wellness benefits
- Paid leave assistance for new parents
- Linkedin learning license
- 1 paid volunteer day annually
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategymarket analysiscustomer researchpositioningmessagingKPI trackingSaaS marketinglifecycle marketingcompetitive intelligence
Soft skills
collaborationproject managementcommunicationcustomer-centriccuriositycross-functional teamworkcross-regional collaborationproblem-solvingadaptabilityleadership
Certifications
MBAProduct Marketing Alliance certification
