Senior Marketing Insight and Measurement Manager
Workday
full-time
Posted on:
Location Type: Office
Location: London • United Kingdom
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Job Level
About the role
- Develop and implement marketing strategies to promote brand, products, and services across various markets.
- Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives.
- Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
- Management of the marketing budget, allocating resources to maximize ROI.
- Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
Requirements
- Excellent analytical skills with the ability to interpret complex data, identify trends, and present insights clearly to stakeholders.
- Experience collaborating closely with Decision Intelligence teams and applying macro marketing trend insights to inform strategy.
- Solid understanding of the marketing landscape, gained through experience within a marketing function.
- Proven experience in one or more of the following: Media/Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), or Econometrics Modelling.
- Proficient in Excel, with the ability to manage and analyse large data sets effectively.
- Skilled in managing relationships with external agencies and confident engaging with senior stakeholders to influence decisions.
Benefits
- Employee well-being programs
- Professional development opportunities
- Performance bonuses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analyticsMedia/Marketing Mix ModellingMulti-Touch AttributionEconometrics ModellingExceldata analysis
Soft Skills
analytical skillscollaborationcommunicationrelationship managementinfluencing