Workday

Marketing Manager – Current Account Acquisition, Engagement

Workday

full-time

Posted on:

Location Type: Office

Location: London • United Kingdom

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About the role

  • Development and implementation of marketing strategies to promote brand, products, and services across various markets.
  • Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives.
  • Development of compelling and targeted content for various marketing channels, including print, media and related collateral.
  • Analysis of data to make informed decisions and optimize marketing strategies.
  • Management of the marketing budget, allocating resources to maximise ROI.
  • Defines marketing vision, sets goals, clarifies objectives, and works across organisations to achieve specific outcomes.
  • Advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness.
  • Lead a team performing complex tasks, using professional knowledge and skills to deliver on work that impacts the whole business function.
  • Set objectives and coach employees in pursuit of those objectives.

Requirements

  • Experience in receiving business briefs and translating them into marketing strategies.
  • Ability to create, build, and manage end-to-end marketing campaigns, including driving execution through cross-functional teams.
  • Skilled in analysing data and research to spot trends, extract actionable marketing insights, and translate them into effective marketing strategies to deliver customer outcomes.
  • Ownership of managing risk and strengthening controls in relation to the work done.
  • Proven stakeholder management skills with the ability to influence at all levels.
  • Understand key performance indicators and business metrics as well as what they measure, and able to define and measure goals against them.
  • Uses measurement and performance to optimise activity and drive continuous improvement.
  • Experience of working in within financial services or a regulated environment.
  • Qualification in Marketing.
  • Omnichannel knowledge.
  • Understanding of online and offline channels, and how to monitor, govern, and optimise their usage to maximise impact
Benefits
  • Professional development opportunities
  • Flexible working hours
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiescontent developmentdata analysisbudget managementend-to-end marketing campaignsperformance measurementrisk managementstakeholder managementomnichannel marketingkey performance indicators
Soft Skills
collaborationinfluencingcoachingleadershipdecision makingoperational effectivenessgoal settingcommunicationteam managementcontinuous improvement
Certifications
qualification in Marketing