Growth & Performance Lead

Workana

Senior performance marketer at Workana managing all paid media and funnel optimization. Working autonomously with direct reporting to the CEO and significant growth responsibilities.

Posted 7/3/2026contractRemote • 🇦🇷 ArgentinaSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

All paid media across Workana — Google Ads, Meta, LinkedIn, any paid channel that earns its place. You set strategy, build campaigns, manage spend.
Funnel optimization for our core acquisition flows — landing pages, forms, on-site CRO — across three lines:
◦ Marketplace — acquiring clients profitably (payback < 6 months)
◦ Education — paid acquisition for our Accelerator (measured on ROAS)
◦ Inbound B2B — turning website form leads into qualified pipeline
The numbers. You’re accountable for the outcome, not the activity.
Marketplace clients acquired at payback < 6 months
ROAS on Education paid
Cost per SQL on Inbound B2B
Marketplace: scale spend with no ceiling, as long as payback stays under 6 months. Find profitable growth and we fund it.
Education: a monthly budget you allocate however you see fit — countries, products, channels.
Channels, creative, audiences, bidding, landing pages: your call, no approval per iteration.

Requirements

What you’ll need

You’ve personally owned paid budgets and moved acquisition metrics — with proof (payback, ROAS, CAC, CPSQL you actually improved).
As comfortable in an ad account and a spreadsheet as you are reasoning about a funnel end to end.
You think in unit economics, not vanity metrics.
You move fast, kill what isn’t working, and document why.
You already work AI-first. You use it to do the work of a team — creative variants, funnel analysis, copy, automated reporting, spinning up landing pages — at a speed that wasn’t possible two years ago.

Benefits

Comp & perks

Full time - Individual contributor
Location: 100% remote work
Competitive compensation in USD
Flexibility and autonomy to create impact
Direct participation in strategic business decisions
Professional growth opportunities within an internationally expanding company.
Reports to CEO, directly

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsMeta AdvertisingLinkedIn AdsCampaign Strategy DevelopmentData AnalysisConversion Rate Optimization (CRO)Budget ManagementUnit EconomicsPerformance Metrics ImprovementLanding Page Development

Soft Skills

Analytical ThinkingFast Decision-MakingDocumentation SkillsCreative Problem-SolvingAdaptability