Growth & Performance Lead

Workana

Senior performance marketer at Workana managing all paid media and funnel optimization. Working autonomously with direct reporting to the CEO and significant growth responsibilities.

Posted 7/3/2026contractRemote • 🇦🇷 ArgentinaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media campaigns across multiple channels, with a strong focus on funnel optimization and acquisition metrics. Proficient in leveraging AI tools for creative development, funnel analysis, and automated reporting to drive profitable growth.

Highest-signal resume keywords

Paid Media ManagementFunnel OptimizationReturn On Ad Spend (ROAS)Cost Per SQL (CPSQL)AI-Driven Campaign Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsMeta AdvertisingLinkedIn AdsCampaign Strategy DevelopmentData AnalysisConversion Rate Optimization (CRO)Budget ManagementUnit EconomicsPerformance Metrics ImprovementLanding Page Development

Soft Skills

Analytical ThinkingFast Decision-MakingDocumentation SkillsCreative Problem-SolvingAdaptability

Tools & Technologies

SpreadsheetsAI Tools for MarketingAutomated Reporting SoftwareCreative Variants Generation Tools

Industry Keywords

Customer AcquisitionB2B MarketingMarketplace GrowthPayback PeriodCost Per Acquisition (CAC)

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

All paid media across Workana — Google Ads, Meta, LinkedIn, any paid channel that earns its place. You set strategy, build campaigns, manage spend.
Funnel optimization for our core acquisition flows — landing pages, forms, on-site CRO — across three lines:
◦ Marketplace — acquiring clients profitably (payback < 6 months)
◦ Education — paid acquisition for our Accelerator (measured on ROAS)
◦ Inbound B2B — turning website form leads into qualified pipeline
The numbers. You’re accountable for the outcome, not the activity.
Marketplace clients acquired at payback < 6 months
ROAS on Education paid
Cost per SQL on Inbound B2B
Marketplace: scale spend with no ceiling, as long as payback stays under 6 months. Find profitable growth and we fund it.
Education: a monthly budget you allocate however you see fit — countries, products, channels.
Channels, creative, audiences, bidding, landing pages: your call, no approval per iteration.

Requirements

What you’ll need

You’ve personally owned paid budgets and moved acquisition metrics — with proof (payback, ROAS, CAC, CPSQL you actually improved).
As comfortable in an ad account and a spreadsheet as you are reasoning about a funnel end to end.
You think in unit economics, not vanity metrics.
You move fast, kill what isn’t working, and document why.
You already work AI-first. You use it to do the work of a team — creative variants, funnel analysis, copy, automated reporting, spinning up landing pages — at a speed that wasn’t possible two years ago.

Benefits

Comp & perks

Full time - Individual contributor
Location: 100% remote work
Competitive compensation in USD
Flexibility and autonomy to create impact
Direct participation in strategic business decisions
Professional growth opportunities within an internationally expanding company.
Reports to CEO, directly