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Partner Marketing Manager
WoolpertPartner marketing leader driving Google Cloud campaigns for Woolpert, a global architecture, engineering, and geospatial services firm. Developing co-selling programs, messaging, sales enablement, and pipeline growth initiatives.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing campaigns, managing strategic partnerships, and driving co-selling opportunities within the Google Cloud ecosystem. Proficient in sales enablement, project management, and data-driven marketing strategies to enhance partner engagement and marketing ROI.
Highest-signal resume keywords
Partner And Alliance MarketingIntegrated Marketing Campaign DevelopmentSales EnablementJoint Go-To-Market PlanningData-Driven Marketing And KPI Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingCommercializationStrategic MarketingProject ManagementMarketing CommunicationsKPI ReportingCross-Functional CollaborationDigital MarketingGo-To-Market InitiativesTechnical Solutions Commercialization
Soft Skills
LeadershipMentoringRelationship BuildingCollaborationCoaching
Tools & Technologies
Google Cloud PlatformVertex AIGoogle GeminiGoogle Maps APIs
Industry Keywords
Geospatial TechnologiesCloud Technology PartnershipsDigital InnovationsProfessional Services OrganizationsMatrix Organizations
Tech Stack
Tools & technologiesCloudGoogle Cloud Platform
About the role
Key responsibilities & impact- Own the marketing relationship with Google and serve as Woolpert's primary marketing liaison for joint marketing initiatives.
- Develop and execute annual joint marketing plans aligned with Woolpert's Digital Innovations growth objectives.
- Build relationships with Google Cloud marketing, partner, and sales teams to increase awareness and strengthen co-selling opportunities.
- Plan and execute integrated partner marketing campaigns, webinars, events, customer stories, thought leadership, and digital programs with Google.
- Develop Googler-focused marketing programs educating Google sellers and technical teams on Woolpert's capabilities and differentiators.
- Translate complex Digital Innovations capabilities, including Agentic AI, cloud modernization, machine learning, and geospatial technologies, into customer and partner messaging.
- Create partner sales enablement materials, including presentations, battle cards, one-pagers, case studies, and success stories.
- Collaborate with Industry Marketing and Regional Marketing to activate partner campaigns across priority markets and regions.
- Measure and report partner marketing KPIs, campaign performance, partner engagement, pipeline influence, co-selling opportunities, and marketing ROI.
- Manage and coach one Partner Marketing Specialist, providing direction, prioritization, and professional development.
Requirements
What you’ll need- Must be able to travel up to 25% of the time.
- 8+ years of progressive experience in product marketing, commercialization, strategic marketing and/or partner marketing.
- Experience commercializing complex technical solutions and services.
- Experience partnering with sales, technical, and executive leaders.
- Experience developing integrated marketing campaigns and go-to-market initiatives.
- Experience managing strategic technology or alliance marketing relationships and joint go-to-market programs.
- Experience leading projects and mentoring marketing professionals.
- Partner and alliance marketing.
- Joint go-to-market planning.
- Integrated marketing campaign development.
- Sales enablement.
- Marketing communications and messaging.
- Project management.
- Cross-functional collaboration.
- Data-driven marketing and KPI reporting.
- Preferred: working knowledge of the Google Cloud ecosystem, including GCP, Vertex AI, Google Gemini, and Google Maps APIs.
- Preferred: experience supporting cloud, AI, geospatial, or digital technology partnerships.
- Preferred: experience working with geospatial technology, consulting, or professional services organizations.
- Preferred: experience working within global, matrix organizations.
- Applicants must already possess work authorization in the country the job is located; Woolpert cannot provide visa sponsorship.
Benefits
Comp & perks- Freedom to Work program: Set your own schedule and location (as appropriate).
- Principal program: Earn the opportunity to become an owner of the firm.
- Flexible paid time off/vacation.
- Career development: learning and growth opportunities within and across industries.
- Health, life, vision, and dental insurance.
- Paid sick time.
- Retirement plan.
- Fitness reimbursement.
- Pet insurance.
- Identity protection.
- Technology stipend.
- Employee assistance program.
- Competitive pay.