Senior Director, Marketing and Communications
Woolpert
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $196,600 - $295,000 per year
Job Level
Senior
About the role
- Develop and execute a unified, global marketing strategy aligned to the firm’s growth priorities and strategies.
- Build and mature a modern marketing organization with strong processes, governance, reporting, and regional consistency.
- Lead annual marketing planning and budgeting, ensuring alignment with leadership.
- Operationalize Woolpert’s brand architecture, identity, and messaging across all geographies and offerings.
- Lead and coach Industry Marketers supporting Woolpert’s priority sectors, offerings, and strategic accounts.
- Oversee EMEA and APAC Marketing Teams, ensuring alignment with global brand standards and localization for regional markets.
- Drive industry-specific campaigns, thought leadership, and industry event participation that generate measurable outcomes.
- Manage and support the managers of the Creative and Communications teams to ensure their success and effectiveness.
- Drive website performance, SEO/SEM, analytics, and digital experience optimization.
- Ensure event Marketing contributes consistently to sourced and influenced pipeline creation, aligned with sector revenue targets.
- Shape a thought leadership program that highlights Woolpert’s expertise, innovation, and differentiated value propositions.
- Oversee development of case studies, whitepapers, articles, videos, and executive-level content to support all stages of the buyer journey.
- Build strong connections with Sales Operations and others to ensure data integrity, lead management, and reporting accuracy.
- Implement marketing dashboards (PowerBI) and KPIs around digital engagement, campaign ROI, brand health, and content performance.
- Establish efficient workflows, intake processes, SLAs, and cross-departmental coordination mechanisms (Creative, Comms, Industry Marketers, Sales, Proposal Ops).
Requirements
- 12+ years of progressive marketing leadership experience; professional services experience strongly preferred (AEG, GIS, technology, or engineering sectors).
- Proven experience managing multi-regional marketing teams (AMER/EMEA/APAC).
- Demonstrated success driving measurable pipeline creation and brand expansion.
- Experience leading creative, communications, and digital teams in a matrixed organization.
- Strong understanding of account-based marketing (ABM), industry vertical marketing, and seller-doer models.
- Excellent leadership, communication, and change management skills.
- Ability to operate strategically while driving operational execution.
- Experience in Architecture/Engineering/Geospatial professional services.
- Experience supporting government, defense, and infrastructure markets.
- Familiarity with MS Dynamics 365, Power BI, Sales Force, or similar platforms.
- Prior success building teams through high growth and M&A integration.
Benefits
- Freedom to Work program: Set your own schedule and location (as appropriate).
- Principal program: Earn the opportunity to become an owner of the firm.
- Flexible paid time off/vacation: Take time off when it makes sense for you and your team.
- Career development: Explore a wide range of learning and growth opportunities within and across industries.
- Health, life, vision, and dental insurance: Cover all your medical bases.
- Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategybudgetingSEOSEManalyticsdigital experience optimizationaccount-based marketingpipeline creationbrand expansioncontent development
Soft skills
leadershipcommunicationchange managementoperational executioncoachingcross-departmental coordinationprocess improvementrelationship buildingstrategic thinkingteam building