Senior Manager – Customer Growth Marketing

Wood Mackenzie

Customer Growth Campaign Manager strategizing and optimizing global campaigns for new customer acquisition. Driving lead generation and collaborating cross-functionally in a B2B environment.

Posted 7/29/2026full-timeHouston • Massachusetts, Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing B2B marketing campaigns with a focus on demand generation and growth marketing. Proficient in analyzing campaign performance metrics and optimizing strategies to drive ARR growth across various digital channels.

Highest-signal resume keywords

B2B Marketing ExperienceCampaign ManagementDigital Marketing ChannelsLead Generation CampaignsProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementDemand GenerationPerformance AnalysisFunnel MetricsPipeline Acceleration

Soft Skills

Communication SkillsOrganizational SkillsAttention to Detail

Tools & Technologies

PardotSalesforceLinkedIn AdsGoogle AdsIntent Data Platforms

Industry Keywords

EnergyUtilitiesB2B CampaignsAudience-Focused Marketing

About the role

Key responsibilities & impact

Plan, develop, and optimize full-funnel campaigns targeting existing customers across priority power and technology customer verticals, geographies, and channels for ARR growth;
Collaborate with the Director of Growth Marketing to align campaign plans with vertical GTM plans, program strategies, and pipeline goals.
Work with product marketing and content marketing to develop tailored messaging, content, and solution offers.
Build integrated campaign strategies, schedule, and reporting across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows and webinars.
Work with event operations and sales to drive execution excellence in our event planning, onsite execution and follow up, increasing the ROI from this critical channel.
Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICP audiences and accounts.
Work with digital marketing to monitor campaign performance in real-time and continuously improve tactics through A/B testing, audience segmentation, and optimization.
Manage ongoing operations of campaign and content delivery schedules, channel mix, channel performance improvements, journey management and budget.
Work closely with sales and lead management teams to enable effective follow-up, qualification, and conversion strategies.
Track, report, and analyse campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.

Requirements

What you’ll need

Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
Experience planning and executing lead generation campaigns targeting expansion in existing customers in a B2B context.
Strong understanding of digital marketing channels and campaign performance metrics.
Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, Intent data platforms etc.).
Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
Excellent project management, communication and organizational skills with strong attention to detail.
Data-driven mindset with experience analyzing performance data to inform decisions.
Experience working in cross-functional, global, or matrixed environments is a plus.
Experience in audience-focused B2B campaigns within the energy and utilities spaces.
Knowledge of funnel metrics and pipeline acceleration tactics.
Bachelor’s degree in Marketing, Business, Communications, or related field.

Benefits

Comp & perks

Equal Opportunities employer
Commitment to recruiting the best people
Inclusive culture
Core values
Recognition programs