Growth Marketing Director

Wood Mackenzie

Growth Marketing Director leading APAC growth marketing strategies for Wood Mackenzie. Executing integrated campaigns and optimizing for commercial success across the region.

Posted 7/23/2026full-timeKuala Lumpur • 🇲🇾 MalaysiaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B growth marketing strategy and execution, with a strong focus on integrated campaigns, marketing automation, and analytics to drive measurable pipeline and revenue growth in the APAC region.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Campaign ManagementMarketing Automation ProficiencyAnalytical SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Full Marketing Funnel UnderstandingKPI TrackingData StorytellingCampaign ExecutionBudget Management

Soft Skills

Exceptional Problem-Solving SkillsExcellent Communication Skills

Tools & Technologies

Marketing Analytics PlatformsCRM Tools

Industry Keywords

APAC Market DynamicsGrowth MarketingContinuous ImprovementVendor Relationship ManagementGlobal Matrixed Organisation

About the role

Key responsibilities & impact

Own the growth marketing strategy for APAC
Lead APAC growth marketing to develop and execute integrated, full-funnel campaigns
Foster a culture of continuous improvement and optimisation of regional growth marketing plans
Ensure tight alignment across Events, Product Marketing, Growth Marketing, and Corporate Marketing
Build and apply an understanding of APAC market dynamics and commercial priorities
Manage marketing budgets and agency or vendor relationships
Track KPIs and provide regular reporting and actionable insight
Lead the team to leverage marketing automation, analytics and CRM tools

Requirements

What you’ll need

Extensive B2B marketing experience
Proven success driving measurable pipeline and revenue growth
Strong understanding of the full marketing funnel
Experience managing integrated campaigns across multiple channels
Familiarity with marketing analytics and automation platforms
Exceptional analytical and problem-solving skills
Excellent communication, data storytelling and cross-functional collaboration skills
Experience working in a global, matrixed organisation

Benefits

Comp & perks

Flexible working arrangements
Professional development