Product Marketing

• Using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates.
• In conjunction with product and the wider go-to-market team, using market segmentation to position products for each customer group.
• Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools.
• Develop sales enablement tools including product playbooks, competitor battlecards and sales decks.
• Own positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.

Product Marketing Manager – 6 month FTC

Product Marketing Manager