Associate Director, CRM Marketing – Operations
Wonder
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Illinois, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $156,500 - $183,500 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Lead creation and planning for email, push, and in-app programs to increase new customer engagement
- Partner with cross-functional teams to identify, support, and deliver ongoing learnings and campaign strategy recommendations
- Own development of content calendar and key CRM messaging points for all campaigns
- Manage daily operations to deliver against business KPIs
- Design, build, and optimize complex CRM journeys with personalized messaging
Requirements
- 8+ years of CRM Marketing experience
- 3+ years experience leading and managing a high-performing and high output marketing & operations team
- Bachelor’s degree required
- Experience with ESPs or Marketing Engagement Platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable Adobe Campaign)
- Experience leveraging prior campaign and test performance, customer segment insights, and other granular data to inform future strategy and roadmap
- Experience leading and transforming end-to-end CRM campaign planning and management
- Exceptional written and verbal communication, presentation, organization, teamwork and follow-up skills
Benefits
- Health insurance
- 401K
- Multiple medical, dental, and vision plans
- Equity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM Marketingcampaign planningdata analysiscustomer segmentationcontent calendar developmentKPI managementpersonalized messagingcampaign optimizationperformance metricstest performance analysis
Soft skills
communicationpresentationorganizationteamworkfollow-upleadershipstrategic thinkingcollaborationproblem-solvingadaptability