Wolverine Worldwide

Field Marketing Specialist

Wolverine Worldwide

full-time

Posted on:

Location Type: Remote

Location: Remote • Ohio • 🇺🇸 United States

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Salary

💰 $51,200 - $67,200 per year

Job Level

Junior

About the role

  • Build an understanding of global marketing platforms and find dynamic ways to execute them on a local level.
  • With retail partners, create and implement in store events to enhance local brand awareness and drive consumer love that align with the brands global brand platform and seasonal launches.
  • Develop communication strategies to drive attendance and participation at events.
  • Collaborate with running clubs, non-profit organizations and brand ambassadors to engage the community and promote brand perception.
  • Build strong retail partnerships through consistent follow through and constant and open communication with store leadership and staff.
  • Lead and bring to life cultural moments in the footwear industry.
  • Increase store associates’ confidence and understanding of the brand and product knowledge through group and one-on-one staff training sessions.
  • Help create ideal in-store environment based on global merchandising guidelines in key accounts.
  • Secure best placement and visibility for point-of-sale assets and ensure in-store assets align with global calendar.
  • Craft genuine social media content to enhance the brand´s community-oriented approach through digital platforms.
  • Boost the community database through the implementation of tailored customer acquisition strategies.
  • Maintain an open line of communication with the Marketing, Sales, and Product teams and deliver weekly and monthly reporting as assigned.
  • Plan and follow your own work schedule, including daily store visits, retail/ community events, office time and regional events as needed.
  • Must meet and track regional weekly requirements.
  • Maintain and track monthly travel and marketing budgets; submit monthly or quarterly reports to Field Marketing Lead.

Requirements

  • Bachelor’s degree is recommended.
  • 1+ years of Marketing or Sales experience.
  • Cultural enthusiast with a passion for being a trendsetter.
  • Merchandising experience.
  • Enthusiasm and passion for the sport of running, with a personal connection to running culture.
  • Retail Experience, ideally in running and athletic footwear and apparel industry.
  • Working knowledge of both Saucony and competitor products.
  • Robust background in event planning; self-starter and possessing a strong entrepreneurial spirit.
  • Strong organization, prioritization and time management skills are necessary as you will be working remote within your local community and will be responsible for your own schedule.
  • Ability to manage multiple ongoing projects with different teams and partners and maintain a high level of organization throughout.
  • Maintain peak professionalism in daily interactions with retailers and consumers across a range of channels and be adaptable to varying needs and expectations in those channels.
  • Must be comfortable, confident and engaging when presenting to groups large and small and be able to communicate clearly in person and via email.
  • Have sharp attention to detail.
  • Must be able to meet strict and sometimes short deadlines.
  • A professional background in crafting social media content is a plus!
  • Must be willing and able to work on nights and weekends (Saturdays and Sundays) due to retail promotions and events is expected and required.
  • Includes frequent overnight travel within your territory and region.
  • Strong PC/tablet skills, including proficiency in MS Excel, MS Word, PowerPoint, MS Outlook, database management, report creation, internet applications, and social media.
  • Must have a valid driver's license in good standing; 80% of the job is on-the-road travel.
Benefits
  • Performs duties consistent with the Company’s AAP/EEO goals and policies

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
event planningmerchandisingmarketingsalesdatabase managementreport creationsocial media content creationproject managementbudget managementproduct knowledge
Soft skills
organizationprioritizationtime managementcommunicationadaptabilityprofessionalismattention to detailentrepreneurial spiritconfidenceengagement
Certifications
Bachelor's degreevalid driver's license