Marketing Specialist

Wolters Kluwer

Product Marketing Specialist driving growth and adoption for TaxWise tax preparation solutions. Collaborating cross-functionally to create messaging and support product launches.

Posted 7/2/2026full-timeKennesaw • Illinois, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $57,400 - $98,350 per yearWebsite

About the role

Key responsibilities & impact

Develop clear, differentiated positioning and messaging for TaxWise solutions, translating product features and innovations into compelling customer value propositions for professional tax preparers and small accounting firms.
Support the development and execution of go-to-market plans for TaxWise product launches, feature enhancements, seasonal campaigns, and strategic initiatives.
Create and maintain customer-facing content across digital properties, product pages, email campaigns, webinars, and sales channels to drive awareness, engagement, and conversion.
Partner with Product Management to understand customer needs, market trends, roadmap priorities, and competitive differentiation.
Conduct customer, market, and competitive research to identify opportunities for growth and inform product positioning and messaging.
Help drive adoption of key TaxWise solutions and add-on products, including TaxWise Online, TaxWise Mobile, and integrated research solutions.
Develop customer lifecycle marketing programs that support onboarding, product adoption, renewals, upgrades, and cross-sell opportunities.
Collaborate with Sales and Revenue Enablement teams to create high-impact sales tools, competitive battlecards, customer presentations, and value messaging.
Support demand generation initiatives across paid media, email marketing, webinars, events, content marketing, and partner programs.
Create compelling customer success stories, testimonials, use cases, and thought leadership content that demonstrate business outcomes and workflow improvements.
Analyze customer insights, campaign performance, adoption metrics, and market trends to identify opportunities for optimization and growth.
Support retention and renewal marketing efforts designed to strengthen customer loyalty and reduce churn.

Requirements

What you’ll need

3+ years of experience in Product Marketing, supporting software, SaaS or technology solutions.
Demonstrated experience supporting product launches, go-to-market initiatives, and integrated marketing campaigns.
Strong ability to translate product capabilities into clear, compelling customer benefits and business outcomes.
Experience conducting competitive analysis, market research, and customer insight gathering.
Experience creating customer-facing marketing assets, including web content, email campaigns, presentations, datasheets, case studies, and sales enablement materials.
Familiarity with CRM, marketing automation, analytics, and reporting platforms.
Strong written and verbal communication skills with the ability to communicate effectively to both business and technical audiences.
Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Proven ability to collaborate effectively across Product, Sales, Customer Success, Revenue Enablement, and Marketing teams.
Data-driven mindset with experience leveraging customer insights and performance metrics to optimize marketing outcomes.
Experience in tax, accounting, finance, professional services, or adjacent industries is preferred, but not required.

Benefits

Comp & perks

Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product Launch SupportMarket ResearchCompetitive AnalysisCustomer Lifecycle MarketingEmail CampaignsWeb Content CreationSales Enablement MaterialsAnalyticsCRM FamiliarityProject Management

Soft Skills

Strong Communication SkillsOrganizational SkillsCollaboration