Senior Digital Marketing Specialist – User Marketing, Product Adoption

Wolters Kluwer

Senior Digital Marketing Specialist driving user-centric lifecycle marketing for SaaS products at Wolters Kluwer. Focused on onboarding, feature adoption, and sustained product usage.

Posted 4/21/2026full-timeIllinois, Pennsylvania, Wisconsin • 🇺🇸 United StatesSenior💰 $71,300 - $124,500 per yearWebsite

About the role

Key responsibilities & impact

Own the hands‑on execution of post‑sale lifecycle marketing programs across email, in‑product messaging, web, and other scalable digital channels to drive onboarding, activation, feature adoption, engagement, and renewal readiness.
Design and execute lifecycle journeys that prioritize end‑user success, first meaningful use, and habit formation, while reinforcing value realization for buyers and administrators.
Build and manage end‑to‑end lifecycle programs—from brief and setup through QA, launch, testing, and optimization—using marketing automation tools (Marketo preferred).
Apply segmentation, role‑based targeting, lifecycle stages, and behavior‑based triggers to deliver personalized, relevant experiences for users and buyers.
Translate product usage, feature engagement, and behavioral signals into trigger‑based lifecycle campaigns that reinforce next‑best actions, including adoption of AI‑powered features and mobile workflows.
Coordinate lifecycle moments where user and buyer journeys intersect, ensuring consistent messaging, timing, and value reinforcement across audiences.
Map and maintain core post‑sale user and customer journeys, identifying friction points and opportunities to accelerate activation, adoption, and retention.
Monitor and analyze lifecycle performance metrics tied to usage and adoption outcomes (not just engagement), identifying trends and optimization opportunities.
Execute structured experimentation (A/B testing, holdouts, message and timing tests) across channels to continuously improve lifecycle effectiveness and time‑to‑value.
Use insights from reporting and analysis to inform prioritization, iteration, and future lifecycle roadmap decisions.
Partner closely with Customer Success, Product Marketing, Product, Analytics, and Marketing Operations to align lifecycle programs with customer needs, product priorities, and business goals.
Support product launches, feature releases, and strategic initiatives through coordinated post‑sale and user adoption communications, including AI‑enabled feature rollouts.
Ensure data quality, compliance, and accurate audience targeting in collaboration with Marketing Operations and Analytics teams.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field
3+ years of experience in digital, customer, or lifecycle marketing within SaaS, subscription, B2B, or B2B2C environments
Demonstrated experience executing behavior‑based or trigger‑based lifecycle campaigns that drive onboarding, activation, and product or feature adoption
Hands‑on experience with marketing automation and CRM platforms (Marketo and Salesforce preferred)
Experience with in‑product engagement or product analytics tools (e.g., Pendo or similar) strongly preferred
Strong analytical skills with the ability to translate data into actionable lifecycle and adoption improvements
Interest in leveraging AI‑enabled tools and automation to improve personalization, experimentation velocity, and marketing efficiency

Benefits

Comp & perks

Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingemail marketingA/B testingbehavior-based targetingsegmentationdata analysismarketing automationtrigger-based campaignsuser adoptionfeature adoption

Soft Skills

analytical skillscommunicationcollaborationproblem-solvingorganizational skillscustomer focuscreativityadaptabilitystrategic thinkingattention to detail