Senior Marketing Communications Specialist – Content Writer

Wolters Kluwer

. Creates clear, engaging, creative copy across a variety of short- and long-form mediums (eBooks, whitepapers, emails, ads, social, video, web, etc.) in line with program briefs to support key campaign and business goals.

Posted 4/6/2026full-timeWaltham • Florida, Massachusetts, Minnesota, Montana • 🇺🇸 United StatesSenior💰 $85,600 - $149,400 per yearWebsite

About the role

Key responsibilities & impact

Creates clear, engaging, creative copy across a variety of short- and long-form mediums (eBooks, whitepapers, emails, ads, social, video, web, etc.) in line with program briefs to support key campaign and business goals.
Apply best practices in messaging, narrative structure, and B2B content strategy while remaining aware of competitor positioning and market dynamics.
Translate complex healthcare and technology concepts into engaging, accessible content tailored to clinicians, payers, technologists, and executive audiences.
Independently manage multiple concurrent projects, deadlines, and priorities in a fast‑paced environment.
Adheres to brand and style guidelines; supports internal guide maintenance and knowledge-sharing.
Collaborate with marketing, design, product, and internal subject matter experts to define content needs and ensure alignment with brand guidelines and strategic priorities.
Uses AI-powered tools (Jasper, Grammarly) to explore new ways to efficiently produce and atomize content assets, while keeping the human at the center of the writing process.
Understands and continually learns about emerging healthcare technologies and target audiences (providers, health insurance, digital technology, pharmacy, etc.) to support effective, tailored copy.
Proactively generates new content ideas, identifies opportunities for content reuse and optimization, and seeks creative solutions to project blockers.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, or relevant field.
4+ years of copy and content writing experience, preferably for B2B audiences
Healthcare, technology, and/or agency experience strongly preferred
Experience with AI tools for content creation, planning, and support
Experience with project management software

Benefits

Comp & perks

Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingcontent writingB2B content strategynarrative structureproject management

Soft Skills

creativitycollaborationtime managementadaptabilityproblem-solving

Certifications

Bachelor’s degree in marketingBachelor’s degree in communications