Wolters Kluwer

Senior Marketing Communications Specialist – Content Writer

Wolters Kluwer

full-time

Posted on:

Location Type: Hybrid

Location: Waltham • Florida • Massachusetts • United States

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Salary

💰 $85,600 - $149,400 per year

Job Level

Senior

About the role

  • Creates clear, engaging, creative copy across a variety of short- and long-form mediums (eBooks, whitepapers, emails, ads, social, video, web, etc.) in line with program briefs to support key campaign and business goals.
  • Apply best practices in messaging, narrative structure, and B2B content strategy while remaining aware of competitor positioning and market dynamics.
  • Translate complex healthcare and technology concepts into engaging, accessible content tailored to clinicians, payers, technologists, and executive audiences.
  • Independently manage multiple concurrent projects, deadlines, and priorities in a fast‑paced environment.
  • Adheres to brand and style guidelines; supports internal guide maintenance and knowledge-sharing.
  • Collaborate with marketing, design, product, and internal subject matter experts to define content needs and ensure alignment with brand guidelines and strategic priorities.
  • Uses AI-powered tools (Jasper, Grammarly) to explore new ways to efficiently produce and atomize content assets, while keeping the human at the center of the writing process.
  • Understands and continually learns about emerging healthcare technologies and target audiences (providers, health insurance, digital technology, pharmacy, etc.) to support effective, tailored copy.
  • Proactively generates new content ideas, identifies opportunities for content reuse and optimization, and seeks creative solutions to project blockers.

Requirements

  • Bachelor’s degree in marketing, communications, or relevant field.
  • 4+ years of copy and content writing experience, preferably for B2B audiences
  • Healthcare, technology, and/or agency experience strongly preferred
  • Experience with AI tools for content creation, planning, and support
  • Experience with project management software
Benefits
  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingcontent writingB2B content strategynarrative structureproject management
Soft Skills
creativitycollaborationtime managementadaptabilityproblem-solving
Certifications
Bachelor’s degree in marketingBachelor’s degree in communications