Wolters Kluwer

Senior Digital Marketing Specialist

Wolters Kluwer

full-time

Posted on:

Location Type: Hybrid

Location: Washington • Minnesota • Pennsylvania • United States

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Salary

💰 $85,600 - $149,400 per year

Job Level

Senior

About the role

  • Oversee comprehensive marketing campaigns tailored to different funnel stages across multi-channel platforms, including digital advertising, email marketing, and webinars.
  • Develop frameworks for audience targeting and segmentation using marketing platforms.
  • Oversee up to 80 campaigns, ensuring quality, budget efficiency, and optimized performance.
  • Manage search strategy, including both SEM and SEO initiatives.
  • Partner with cross-functional teams to align marketing efforts and strategies with business goals.
  • Monitor key performance indicators across all digital channels, developing actionable insights to guide campaign optimization.
  • Leverage platforms such as Demandbase, Domo, Conductor, ON24 and Google Analytics.

Requirements

  • Bachelor’s degree in marketing, Business, or a related field.
  • Minimum 5 years in marketing strategy and campaign management, with hands-on experience using tools like Demandbase/6sense, Google Ads and Microsoft Ads.
  • Strong knowledge of ABM platforms, CRM systems (e.g., Salesforce), marketing automation tools (e.g., Marketo, HubSpot) and search tools (e.g., Google, Bing, Conductor).
  • Proven ability to analyze data, interpret results, and translate them into actionable strategies.
  • Exceptional ability to partner with cross-functional teams and articulate complex concepts in clear terms.
  • Thrive in dynamic environments, balancing strategic focus with tactical execution.
  • Experience in or familiarity with healthcare marketing is preferred but not required.
Benefits
  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategycampaign managementaudience targetingsegmentationSEMSEOdata analysisperformance optimizationbudget managementABM
Soft Skills
cross-functional collaborationcommunicationstrategic thinkingtactical executionadaptabilityanalytical skillsproblem-solvinginsight developmentconcept articulationdynamic environment management