Senior Digital Marketing Specialist

Wolters Kluwer

. Oversee comprehensive marketing campaigns tailored to different funnel stages across multi-channel platforms, including digital advertising, email marketing, and webinars.

Posted 3/4/2026full-timeWashington • Minnesota, Pennsylvania, Washington, Wisconsin • 🇺🇸 United StatesSenior💰 $85,600 - $149,400 per yearWebsite

About the role

Key responsibilities & impact

Oversee comprehensive marketing campaigns tailored to different funnel stages across multi-channel platforms, including digital advertising, email marketing, and webinars.
Develop frameworks for audience targeting and segmentation using marketing platforms.
Oversee up to 80 campaigns, ensuring quality, budget efficiency, and optimized performance.
Manage search strategy, including both SEM and SEO initiatives.
Partner with cross-functional teams to align marketing efforts and strategies with business goals.
Monitor key performance indicators across all digital channels, developing actionable insights to guide campaign optimization.
Leverage platforms such as Demandbase, Domo, Conductor, ON24 and Google Analytics.

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, or a related field.
Minimum 5 years in marketing strategy and campaign management, with hands-on experience using tools like Demandbase/6sense, Google Ads and Microsoft Ads.
Strong knowledge of ABM platforms, CRM systems (e.g., Salesforce), marketing automation tools (e.g., Marketo, HubSpot) and search tools (e.g., Google, Bing, Conductor).
Proven ability to analyze data, interpret results, and translate them into actionable strategies.
Exceptional ability to partner with cross-functional teams and articulate complex concepts in clear terms.
Thrive in dynamic environments, balancing strategic focus with tactical execution.
Experience in or familiarity with healthcare marketing is preferred but not required.

Benefits

Comp & perks

Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategycampaign managementaudience targetingsegmentationSEMSEOdata analysisperformance optimizationbudget managementABM

Soft Skills

cross-functional collaborationcommunicationstrategic thinkingtactical executionadaptabilityanalytical skillsproblem-solvinginsight developmentconcept articulationdynamic environment management