Develop and execute innovative marketing programs and events that drive demand and partner commitment
Spearhead outbound activities that expand market share
Architect an effective, end-to-end content strategy
Serve as a best-practice advisor and change agent
Establish, measure and interpret KPIs
Collaborate with Product Marketing, Sales, Business Analysts and others to align with the go-to-market strategy
Own development of demand and partner co-marketing plans
Execute and oversee execution of associated deliverables including thematic expansion across channels and formats
Validate efficacy of leads-to-closed/won processes and measurement; improve as needed
Create, localize and/or customize content based on audience, segment, purpose and inclusive of discoverability enablement

Requirements

7+ years SaaS demand marketing experience supporting complex enterprise sales
Track record of success with ABM, partner marketing and events
3+ years hands-on development of marketing content (including web, social, speaking engagements, guides, webcasts)
Great presentation skills; confident delivering to executives, customers, and partners
Working knowledge of the tech stack including or similar to: Salesforce (reporting, marketing acquisition and customer expansion insights), ZoomInfo (ICP enrichment, intent signals, analysis), Sitecore (content updates, personalization, conversion optimization), Canva (rapid creation of collateral and campaign assets)
Preferred: Knowledge of SEO and discoverability best practices

Benefits

Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SaaS demand marketingaccount-based marketing (ABM)partner marketingmarketing content developmentKPI measurementcontent strategylead conversion optimizationSEO best practicescontent localizationthematic expansion

Soft Skills

presentation skillscollaborationchange managementadvisory skillscommunicationstrategic thinkinganalytical skillscreativityproblem-solvingleadership