Wolters Kluwer

Marketing Manager – Content Marketing

Wolters Kluwer

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • Massachusetts • United States

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Salary

💰 $98,500 - $172,700 per year

Job Level

SeniorLead

About the role

  • Establish a clear strategy for content excellence and governance, capturing the value content brings to the business and to customers
  • Demonstrate proficiency in AI content practices; experience in JasperAI required
  • Drive the execution and scale of an organic social media strategy, providing visionary leadership to elevate brand presence and engagement across platforms.
  • Develop content plan and calendar to meet deadlines
  • Lead by example and mentor team members to elevate their impact and identify new roles or initiatives necessary for the company to succeed in the future
  • Lead a high-performing, inclusive, and diverse content team, focusing on talent retention and development
  • Partner with and influence key stakeholders in the business, product management, technology, marketing, and other areas to make decisions in the best interest of the customer
  • Continually assess, measure, and improve the performance of content, utilizing data and insight analysis
  • Be accountable for managing content technology tool stack budget and needs
  • Display presentation skills demonstrating a clear vision of how the work addresses the business challenge
  • Display a learning mindset and understand new technologies and changes to processes
  • Develop a deep understanding of customer segments, personas, and journeys across the business
  • Be accountable for corporate brand and content governance practices

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism or a related field of study
  • 7+ years’ experience in content marketing management, B2B experience is desirable
  • 2+ years’ experience as a people leader/manager as well as coach and mentor
  • Ability to recruit, hire, and retain multidisciplinary content team
  • Software: JasperAI platform
  • Strong analytical, organizational, and managerial skills with the proven ability to handle (and deliver on) multiple projects in a fast-paced environment
  • Excellent oral and written communication skills
  • Must be innovative, detail-oriented, and a problem-solver
  • Healthcare or pharmaceuticals experience a plus
  • Master’s degree in Marketing, Communications, Business, or other related fields of study
Benefits
  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketing managementAI content practicesdata analysiscontent governanceproject management
Soft Skills
leadershipmentoringanalytical skillsorganizational skillscommunication skillsproblem-solvinginnovation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in JournalismMaster’s degree in MarketingMaster’s degree in CommunicationsMaster’s degree in Business