Marketing Specialist
Wolters Kluwer
full-time
Posted on:
Location Type: Hybrid
Location: Minneapolis • Illinois, Massachusetts, Minnesota, Ohio, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $76,350 - $105,700 per year
Job Level
Mid-LevelSenior
About the role
- Develops strategy and executes Marketing campaigns in a mix of channels to drive appointments, MQLs and ultimately revenue and retention
- Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.
- Works closely with segment marketing managers and sales leadership to establish the retention marketing plan, campaign priorities and relevant tactics.
- Develops marketing plans informed by a deep understanding of assigned market segment and actively monitors, communicates, acts upon changes relevant to customer and competition
- Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term
- Proactively identifies and champions new campaign opportunities
Requirements
- Bachelor’s Degree in Marketing, related field or equivalent
- 5+ years marketing experience focusing on demand generation
- Advertising agency or experience working in a complex, matrixed organization a plus
- Competence with marketing complex solutions to professionals in a B2B environment
- Experience with: Eloqua, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Demonstrated ability to identify, recommend and position products to optimize revenue potential
- Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
- Ability to work independently and in a team environment in a positive and supportive manner
- Strong analytical, problem solving and decision-making skills
- Ability to manage multiple projects simultaneously and achieve goals without conflict
- Creative, flexible, and inquisitive with strong initiative and self-motivation
- Excellent follow through, attention to details and time management skills.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationemail marketingmarketing strategycampaign managementrevenue optimizationanalytical skillsproblem solvingdecision makingproject managementcopywriting
Soft skills
interpersonal skillscollaborationindependenceteamworkcreativityflexibilityinitiativeself-motivationattention to detailtime management
Certifications
Bachelor’s Degree in Marketingrelated field or equivalent