Commercial Lead Manager, D2C/Trade

wolf personalmanagement GmbH

Commercial Lead Manager responsible for D2C pricing strategy at an international home appliances company. Leading pricing, promotions, and product management across various categories.

Posted 7/20/2026full-timeStuttgart • 🇩🇪 GermanySenior💰 €65,000 - €90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in D2C pricing strategy implementation and optimization, with strong analytical skills to manage KPIs and drive data-driven decisions. Proven ability to collaborate cross-functionally and execute promotional campaigns effectively within the e-commerce landscape.

Highest-signal resume keywords

D2C Pricing StrategyKPI ManagementMarketplace ExperienceCross-Functional CollaborationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pricing ManagementPromotions PlanningAssortment ManagementForecastingPerformance AnalysisRevenue OptimizationData-Driven Decision MakingCommercial Strategy DevelopmentSales Volume AnalysisAverage Order Value Management

Soft Skills

Hands-On MentalityProblem-SolvingIndependent ExecutionComplex Topic StructuringCommercial Thinking

Tools & Technologies

AmazonMediaMarktSaturnE-Commerce PlatformsData Analysis ToolsForecasting Software

Industry Keywords

D2CE-CommerceConsumer GoodsCommercial RoleDigital Sales

About the role

Key responsibilities & impact

Responsibility for implementing and further developing the D2C pricing strategy across all product categories
Planning and management of pricing and commercial terms for all D2C channels, including marketplaces (e.g., Amazon, MediaMarktSaturn)
Continuous analysis, management, and optimization of relevant KPIs (e.g., DCM, Net Sales, sales volume, Average Order Value, Conversion Rate)
Leading the design, planning, and execution of promotional campaigns across all D2C channels
Planning and implementing sales promotion measures, including traditional promotions, free gifts, and other activation mechanics
Range & product management
Coordinating availability planning (forecasting) in close alignment with Marketing and Supply Chain
Planning, coordinating, and executing joint campaigns with partners

Requirements

What you’ll need

Degree in Economics or a comparable qualification
Several years of professional experience in a commercial role, preferably in the D2C/e-commerce environment within a consumer goods company
Solid experience in managing pricing, promotions, and assortments in digital sales
Experience working with marketplaces (e.g., Amazon, MediaMarktSaturn) and understanding of channel-dependent pricing and assortment logics
Strong analytical skills and experience managing relevant KPIs (e.g., revenue, margin, conversion rate, AOV)
Confident handling of forecasting, performance analyses, and deriving commercial measures
Experience in cross-functional collaboration (e.g., Marketing, Product Management, Supply Chain)
Fluent English skills, spoken and written
Strong affinity for numbers and the ability to make and implement data-driven decisions
Hands-on mentality and willingness to drive topics independently and execute operationally
Ability to structure complex topics and translate them into concrete actions
Highly developed commercial and entrepreneurial thinking with a focus on revenue and profitability

Benefits

Comp & perks

Hybrid workplace and flexible working hours